Advertising opportunities

Effective marketing both on-site and online is part of any successful trade fair presentation. Highlight your brand and utilise the IAA’s offline and online channels to optimally reach your target group. Benefit from the many different types of advertising as you design your marketing campaign and reach your individual marketing goals.

Become part of IAA 2020!

At you can book a various range of banners in order to promote your company. The banners will be online for about six continuous weeks. Those weeks include time before, during and after the IAA 2020. Detailed information on web banners, i.e. the different types, display periods, pricing as well as the order forms will be available here from mid of April 2020 onwards.

For any questions or if you are interested please contact:
Phone: +49 89 90119-515
On behalf of the Messe Frankfurt Medien und Service GmbH

Contact at the VDA:
Mr Konrad Lange
Phone: +49 30 897842-133

The VDA edits a range of publications for the IAA. You can present your company in the following media:

- Catalog (for exhibitors only):

Exhibitors can book a range of different advertisements or a bookmark in the catalog. For exhibitors and co-exhibitors an entry in this official IAA-Catalog and other trade show media is obligatory. Further information, order forms for Catalog entries, and pricing will be available here end of April 2020.

For any questions or in case you are interested please contact:

Messe Frankfurt Medien und Service GmbH
Publishing Services
Phone: +49 69 75 75-51 31

- IAA Premiere-Guide (for exhibitors only):

As a special service for national and international journalists as well as exhibitors, the VDA publishes the “IAA Premiere-Guide” which includes all world, European and German premieres presented at the IAA. The IAA Premiere-Guide will be published online on the first press day (23 September 2020) as a digital version. In June 2020, exhibitors will receive a detailed e-mail by the VDA inviting them to participate in the Premiere-Guide. Including your premieres in the IAA Premiere-Guide is free of charge for you.

- Information sheet press conferences exhibitors (for exhibitors only):
Branding/logo on the front. For further information and contact details see section 6 "IAA-Press concerences" below.

To maximize your impact at the show, we offer you a wide-reaching medium, the IAA App 2020. You will have the opportunity to reach visitors directly by securing various advertising formats. At the end of March 2020, you have the possibility so secure different advertising formats to address the visitors directly. The app provides visitors and customers all important information and news about the IAA 2020 on their smartphone, including popular features to help prepare and plan their event visit, as well as to quickly find their way on site.

Further information as well as the order form will be available here at the end of March.

If you are interested or have any questions, please contact:
Ms Nina Wendorff (VDA)
Tel.: +49 30 897842-131

At the IAA it is possible to present your company, not only through the classical advertising means but also by means of sponsoring activities. The following sponsoring packages are available for all interested parties:

- Lanyards for (trade) visitors
- Handing out give-aways at selected entrances
- Evening of the Commercial Vehicle Industry September 29, 2020
- Web banner IAA ticket shop
- Lanyards for journalists including jackets
- Distributing give-aways or bags to journalists
- Information sheet press conferences exhibitors
- Cars/Vans for organizational purposes
- IAA Tech

You can find further information as a PDF in the download list below.

For further questions or in case you are interested please contact:
Ms Lisa Schlenker (VDA)
Phone: +49 30 897842-210

There are diverse advertising possibilities available around the exhibition grounds in order to draw attention to your stand and to your products, e.g. advertising towers, mobile advertising cubes, big banners at entrance doors, and XL-posters.

Further details are available here as a PDF Download.

For any questions or in case you are interested please contact:
Mrs. Anke Robbers
Deutsche Messe AG
Phone: +49 511 89-31227

Mrs. Sabina Kroll-Behrens
Deutsche Messe AG
Phone: +49 511 89-31256
E-mail: advertising@messe.deMrs. Sanja Silovic

Deutsche Messe AG
Phone: +49 511 89-31107

Please note that all other advertising activities have to take place at your own stand and must not cause any obstructions and disturbances on aisles or adjacent stands. More information on this and other issues can be found in the Organizational and Technical Regulations.

Press conferences must be registered with the VDA. It is necessary to coordinate dates and times with the VDA in order to avoid overlapping with press dates of other exhibitors.

Please note: Press conferences may be held on Wednesday, September 23 (press day) and on Thursday, September 24, 2020 in the CC or at your stand.

For further questions or in case you are interested please contact:
Mr Peter Schubert (VDA)
Phone: +49 30 897842-127


At the IAA press center press boxes are available for exhibitors to display in-house press information. VDA will charge € 150.00 per press box.

Exhibitors may also publish press information on the official website of the IAA Commercial Vehicles ( The electronic press boxes will be accessible before the exhibition opens and will be updated regularly. The basic fee including one press release will cost € 270.00. Each additional press release is € 55.00 and each photograph will cost € 30.00.

Furthermore it is possible for exhibitors to publish individual image galleries (mind. 3, max. 5 photos incl. text) on the IAA website. The basic fee of € 300.00 includes 5 images. Each additional image gallery will be charged with € 75.00.

All prices plus VAT.

Further details are available in the Exhibitor Shop.

Contact at the VDA press department:
Ms Ute Botterschulte
Phone: +49 30 897842-121

You can order advertising material for customer and visitor promotion such as flyer and posters at the Exhibitor Shop. Please note that the login details for the Exhibitor Shop will be sent out in the course of May 2020 from the Deutsche Messe via e-mail.

You can order the following items at the Exhibitor Shop:
- Visitor Information Flyer
- IAA poster
- Guest tickets with individually designed imprint (only for exhibitors):

Capitalize on the WOW effect of using your company logo on the back of the guest tickets and invite customers, employees and visitors to the event. With an individualized ticket, your guests can not only find you more quickly and easily, you also get direct and measurable results.

The minimum order quantity for print tickets is 5,000 pieces. Orders incl. coordination and approval are possible before July 2020.

For further questions or in case you are interested please contact:
Ms Samar Sreiss (VDA)
Phone: +49 30 897842-206

While registering as an IAA exhibitor, you agreed to integrate the IAA co-branding into your advertising activities as mentioned in the Exhibition Conditions.

With the explanatory IAA Co-Branding-Guideline and the IAA Co-Branding-Package the VDA provides exhibitors and media with the IAA logo and claim. They can be used to prepare the appearance at IAA or coverage about it and include free components for online and offline media as well as videos.

If you have any questions about the use and design possibilities of the modules, please do not hesitate to contact:

Angelika Ohse
Telefon: +49 30 897842-132