Dr. Pablo Richter has studied physics at the University of Tuebingen and Frankfurt in Germany and holds a PhD in physics. In 2005 he joined Continental as Group-Leader Head-up Displays. He then was project-leader for several innovation projects e.g. DMD- and Augmented Reality Head-up Displays. 2010 he was announced as Senior Technical Expert in the Expert-Field Optical Systems. 2017 he was announced as Principal Expert L4 for Optical Technologies. 2017 he was delegated to San Jose in California as Technical Project Leader Waveguide Head-up.“ In 2019 he came back to Germany and has realized the first demo-car with the newest full-color holographic waveguide AR-HUD.