Sigrid Dalberg-Krajewski is the Head of Marketing and Communications at Trafi, where she's leading the corporate communications, public affairs and social media efforts. Previously, Sigrid has been travelling on a road between diplomacy and PR. With a background in political science and governmental affairs, working at a handful of embassies, she later ventured out and into the startup world. Here, she's been a part of building up the marketing, communication and brand strategies for companies such as Zalando, trivago and Trafi. Her current mission is to shape mobility for the greater good and to include more representation in the decision making process - after all, mobility is for everyone.