Data protection information for the webpages of the International Motor Show (IAA)

We take the protection of your personal data very seriously. The following information outlines how we process your personal data and your rights based on the data protection legislation.

1. Contact data

Organization responsible for data processing (controller):
Verband der Automobilindustrie e. V. (VDA)
Behrenstr. 35
D-10117 Berlin
Tel.:+49 30 897842-0
Fax:+49 30 897842-600

You can contact our data protection officer at the above address or by

2. The sources and data we use

We process only the personal data that are required for the specific purpose for which they are processed (cf. section 3 below). These are data that we have received directly from you (e.g. data that you have entered in a contact form).

3. Why we process your data (purpose of processing) and the legal basis

The personal data mentioned above are processed by us in accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG, amended). The VDA represents and promotes the interests of the entire German automotive industry. To this end, the VDA organizes the IAA, which has established itself as the leading trade show for mobility. The trade shows IAA Cars and IAA Commercial Vehicles take place in alternate years.

a) Internet presence:
The VDA wishes, inter alia, to offer a fully functional Internet presence and provide the best possible services on the IAA webpages in order to ensure the smooth running of an attractive trade fair and thus the representation of the interests of the automotive industry. This represents a legitimate interest in the meaning of Article 6(1) f of the GDPR for subsequent data processing (wherever this involves processing of personal data by the VDA):

- Server log files

Every time our Internet presentation is accessed and every time a file stored there is retrieved, this is recorded in a log file. Storing this information serves internal system-related and statistical purposes. The log records the following data: name of the file that was accessed, date and time, volume of data transmitted, notification of successful retrieval, the web browser and the requesting domain. IP addresses of the requesting computer are also logged. The legal basis for processing the data is Article 6(1) f of the GDPR, which permits the processing of data for the performance of a contract or of pre-contractual measures.

- Cookies

We use session cookies on this website to enable you to browse quickly, and to ensure that information you enter is remembered. Your data remain stored in the cookie file in your browser as long as the connection is operating, but may then be deleted when you end your browser session, depending on your browser settings. If you do not wish to allow cookies, you must change the settings in your browser accordingly. In this case you may not be able to use all the interactive features of our website or all of our services.
Additional cookies are also used on the website for the following purposes:
- Watch list: For the watch list function, the website uses a cookie to record the entries on the watch list. No other data are recorded.
- Cookie for accepting the conditions of use: Your browser uses a cookie to record your declaration of consent to the conditions of use for services (e.g. use of the key visual downloads or the exhibitor directory) during your visit and so that you do not have to give this consent each time you use the service (e.g. every time you download). This cookie contains solely the information that you have accepted the conditions of use. The cookie is stored and accessed only in your browser, not on our systems.

- Social media – “Recommend this page” function

Our Internet presence supports the social media function “Share this page” or “Recommend this page” via the following social media platforms: Facebook, Twitter.

Our website enables users of social media platforms to share the VDA website with other users of these social networks through the integration of links indicated by the corresponding symbols. By clicking on the relevant link, you leave the VDA website and navigate to the website of the social media platform. Data are exchanged with the above-named social media operators only if the relevant symbol button is clicked. When you click one of these symbol buttons, a page of the relevant social media operator will open in a pop-up window. We wish to point out that data transfer between the user and the provider of the social media platform can already be triggered by this process, and always occurs once you have logged in on a social media platform. We have no knowledge of, and no influence on, which data are transmitted in individual cases to the respective providers by the activation of social plugins, or the purposes for which the data are used there.

- Analysis tools


This website uses the open analytics platform Matomo. Matomo operates with cookies. They are text files stored on your computer for analyzing your use of the website. The information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is stored. Matomo cookies remain on your device until you delete them. Matomo cookies are stored on the basis of Article 6(1) f of the GDPR. The VDA has a legitimate interest in the anonymous analysis of user behavior, in order to optimize both its Web offering and its advertising. The information generated by the cookie about the use of this website is not forwarded to third parties. You can prevent the installation of cookies by adjusting your browser settings; we wish to point out that in this case you may not be able to make full use of all the functions of this website.
If you do not agree to the storage and use of your data, you can disable storage and use here. In this case an opt-out cookie is placed in your browser, which prevents Matomo from storing your usage data. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out will then have to be re-activated the next time you visit our website.

- Plugins and tools


Our website uses plugins for the YouTube website operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our webpages with an integrated YouTube plugin, a connection to the servers of YouTube is opened. The YouTube server is notified of which of our pages you have visited. If you are logged in to your YouTube account, you enable YouTube to attribute your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. Using YouTube enhances the attractive presentation of our online offerings. This is a legitimate interest in the meaning of Article 6(1) f of the GDPR. Further information about the handling of user data can be found in the YouTube data privacy policy, at:

b) IAA services:
On its websites used for realizing the IAA and for enhancing the attractiveness of the trade show, the VDA also offers a range of services in connection with the IAA:

- Registration of exhibitors and co-exhibitors:

Interested firms register for the IAA as exhibitors by using the registration function for exhibitors and co-exhibitors. The data required for registration are provided by the exhibitor during online registration. The data are processed for the purpose of performing the contract pursuant to Article 6(1) b of the GDPR. During this procedure, the VDA deploys service providers in accordance with section 4 below.

- Exhibitor directory:

Exhibitors and co-exhibitors at the IAA are listed in the exhibitor directory on the IAA website and in the official app. The name of the firm and the stand number are required items. The exhibitor/co-exhibitor may decide whether further information about the company is to be published. The legal basis for the data processing is Article 6(1) b of the GDPR (performance of a contract).

- New Products Directory:

Exhibitors/co-exhibitors have the option of publishing new products/premieres. To do so, interested exhibitors/co-exhibitors must fill out an online form. The data required for the New Products Directory service are processed; the legal basis for this is performance of a contract in accordance with Article 6(1) b of the GDPR.

- Press accreditation:

Journalists have the option of accreditation for the IAA. The data required for this procedure can be entered in an online registration form. The data are processed for the purpose of accreditation in accordance with Article 6(1) b of the GDPR.

- Electronic press boxes:

Exhibitors can publish their own press releases on the IAA website. The data entered by the exhibitor are processed for performing this service in accordance with Article 6(1) b of the GDPR (performance of a contract).

- Ordering the newsletter:

The VDA offers a free newsletter about the IAA. Subscription to the newsletter is voluntary and may be cancelled at any time. The information necessary for dispatching the newsletter can be entered in an online form. By ordering the newsletter you agree to the processing of your data for the purpose of dispatching the newsletter. You can cancel your subscription at any time. Every newsletter provides an opportunity to cancel the subscription. The legal basis for the processing is Article 6(1) a of the GDPR.

- Contact form:

The VDA offers the possibility of contacting it directly. To do so, you must enter your data that are required for communication in a contact form. The data entered in the form are processed in the VDA only for the purpose of direct communication with you and on the basis of your consent (Article 6(1) a of the GDPR). The data entered by you in the contact form are held by us until you request us to delete them, you withdraw your consent to their storage, or the purpose for the data storage ceases to exist (e.g. after the processing of your inquiry has been completed). This does not affect mandatory legal provisions – in particular retention periods.

- Holding specialist events and information events:

During the IAA, specialist events and information events for which participants can register are held as forums for expert and political debate on the topics of the automotive industry. For registration, the data required must be entered in a contact form. The data are processed in order to perform contractual obligations (Article 6(1) b of the GDPR). If such an event is filmed and/or photographed, by participating you give the VDA your consent to the creation, processing and use of the image, video and sound recordings for documentation purposes and within the scope of the press and publicity work surrounding the IAA. Your data are stored until you inform us that you withdraw your consent. If you do not agree to this, please contact us at

4. Who obtains my Data

Access to your data within the VDA is restricted to those persons and departments that need to access them in order to fulfill the purpose of the processing. In some cases the VDA deploys service providers that receive data for this purpose. We deploy these service providers only if they follow our written data protection instructions and guarantee that they comply with the requirements of the EU General Data Protection Regulation (and of the German Federal Data Protection Act).

5. Security

We endeavor to take all technical and organizational measures in order to store your personal data so that they are inaccessible to third parties.

6. How long my data are stored for

The period for which your data are stored depends on the purpose of the data processing. Accordingly, we store your data only for as long as is required for the purposes for which they are processed.

If the data are no longer required in order to fulfill the purpose, they are deleted regularly unless the further processing is required for the purpose of complying with retention obligations under commercial or taxation law, or in order to keep documentary evidence in compliance with the statute of limitations.

7. Your rights arising from data protection

Access to information, rectification, erasure, limitation of processing, objection, data portability, complaints

You have the right free of charge and at any time to obtain information about the origin, recipient(s) and purpose of your stored personal data in accordance with Article 15 of the GDPR. Furthermore, you have the right to rectification under Article 16 of the GDPR, to erasure under Article 17 of the GDPR, and to restriction of processing under Article 18 of the GDPR, the right to object to processing based on Article 21 of the GDPR, and the right to data portability based on Article 20 of the GDPR. In the case of the right to access to your information and the right to erasure, restrictions apply pursuant to Sections 34 and 35 of the German Federal Data Protection Act (BDSG). If you have questions about your data protection rights you may approach the responsible person/department and/or the VDA’s data protection officer at any time (for contact details, see section 1 above). In the case of infringements of data protection regulations, you are entitled to lodge a complaint with a competent supervisory authority in accordance with Article 77 of the GDPR in conjunction with Section 19 of the BDSG.


You can withdraw your consent given to us to data processing at any time by sending us an informal message via e-mail (for contact details, see section 1 above). Withdrawal of your consent applies solely to the future. Any processing of your data, which has already taken place on the basis of the consent you gave, before withdrawal of your consent, remains lawful.

Right to object under Article 21 of the EU GDPR
You can object to processing of your personal data for the purposes of advertising – including profiling related to direct marketing – at any time without giving reasons.

Furthermore, you have a general right to object (cf. Article 21(1) of the GDPR). In this case, reasons for the objection to data processing must be given.