Women in Mobility: Meet Barbara Schmoll

Jul 16, 2019

Barbara Schmoll is Director of International Business Development and also responsible for the mobility systems at the Choice headquarters in Nuremberg. In the short interview she gives an insight into the role of WiM and the mobility of the future.

The seed for Barbara Schmoll's interest in the world of mobility first was planted during an internship at Mercedes Benz. After finishing her Masters degree in International Management, she started working at Choice (formerly CCUniRent) as a management trainee where she has climbed the ladder and is now the Director of Internationel Business Development.

Choice' extensive business activities include IT solutions (front-end and back-end), mobility applications, modern franchising systems and keyless carsharing. They work on projects with clients such as CARE by Volvo, the Jaguar and Land Rover Privilege Program, and InMotion Rent by Jaguar and Land Rover. 


Five Questions for Barbara Schmoll

Why are you a member of Women in Mobility?

I came across the Women in Mobility group on LinkedIn and thought it would be great to connect with women working in the same business. I’m always interested in gaining insights into the businesses  and getting connected to a lot of interesting personalities.

What fascinates you about mobility?

The mobility industry is changing a lot and at lightning speed. There is always something new happening, every day, and you can see changes taking place on the streets and in our own user behavior. I enjoy contributing to that change.

Why do we need more women in the mobility industry?

The question should be approached differently: Why should women not be represented in the mobility industry? Saily mobility affects everyone – regardless of sex or age. It is about user-related concepts that bring an added value and are fun to use. Thus, they should address all user groups.

Which career advice would you give your 20-year-old self?

„I would tell myself to focus more on IT competencies, as well as the management and understanding of digital solutions. “

Barbara Schmoll

Which Woman in Mobility inspires you?

I’m inspired by women who are creative and who haven’t had an easy trajectory. Those who have earned a place at the top and continue to do work hard, despite the odds. There are so many different women who all deserve recognition.

Thank you to Barbara for taking the time to answer our questions!

Network with the Women in Mobility!

On Thursday, 12. September, at the IAA

Join the "Women in Mobility MoveUp" networking event at the New Mobility World (hall 5.0) at the IAA 2019!

Come to the NMW Lounge on the first trade visitor day of the IAA (Sept. 12) and meet other women of the industry while having a few snacks and drinks.

12:30–12:45 – Keynote by Daniela Gerd tom Markotten, CEO of moovel Group

12:45–14:00 – Networking and Snacks

Please register here!