Gion Baker, CEO Vodafone Automotive, in a guest article on Connected Mobility, C-V2X and the role of 5G in the automotive sector.
Operating in the automotive space comes with great responsibility. Roads are an environment where people coexist, regardless of whether or not they walk, cycle, or drive. By influencing what happens on them we are helping shape the mobility of tomorrow.
In a few weeks Vodafone Automotive will attend the IAA event in Frankfurt – this is a great platform to discuss the challenges in the industry with other leading organisations. For us, this is a very exciting time. On one hand, it’s great to see how better connectivity is opening up incredible opportunities for us to deliver even more advanced in-car technologies and services to our customers. However, what is even more exciting, is witnessing how the latest advancement in connectivity options, like 5G, are also changing the way people live, not just travel.
This shift is helping us rethink our role in the mobility landscape. We want to keep providing world-class telematics services and entertainment to our automotive customers, but we also want to help create a future where connectivity in vehicles actually redefines how road networks, vehicles and other road users interact. This is our vision towards a more sustainable and efficient future for everyone on our roads.
Smart devices, data sensors fusion, firmware and application stack, camera-based analytics, artificial intelligence, ultrasound and microwave sensors: all are converging on services and products to make lives easier, healthier, smarter and more fulfilling. These are the kind of new in-car technologies we work on at Vodafone Automotive and we will proudly showcase some of them at the IAA event.
At our booth people will be able to test actual solutions like the Narrowband-IoT Smart Parking, which enables efficient space management in urban mobility, or the Audi e-tron solution, that integrates a digital touch interface within the car's control unit, personalizing and re-defining in-car entertainment.
Alongside creating a better future for the mobility of tomorrow, the safety and security of the users of our services are our top priorities. That’s why many of our existing products are evolving into preventive solutions, rather than being simply reactive ones. One particular product of this kind we will showcase at IAA is Vodafone Driving Academy: It’s an easy to use, smartphone-based, application enabled by complex algorithms which monitors the driver behaviour and coaches the user to reduce distraction behind the wheel.
Understanding the challenges of electric vehicle makers is another key area of focus for Vodafone Automotive. Our Acoustic Vehicle Alerting System, which warns those nearby to an approaching electric vehicle, is one of the products aimed at making these emerging ePowered, sustainable, means of transport safer for everyone on the road.
The IAA is not just about cars though, two-wheelers are also taking advantage of the new connectivity options. At our stand we will present the second generation of the unu electric scooter. These fully-connected mopeds have features like key sharing, navigation and anti-theft protection enabled from the start, making them one of the best examples of vehicles fit for the future of connected and shared mobility.
The real game changer for us though, the project that truly re-writes the rules of road safety and shapes-up the future of connected mobility, is the 5G-based C-V2X technology and we will proudly showcase our progress on this project with a demo at our stand at the IAA.
Over the past few months we have conducted Advanced Driver Assistance testing in Europe that included Road Sign Recognition, Forward Collision Warning, Lane Crossing, Driver Distraction, Detection of Vulnerable Users and more. All of these powered by V2X technology and reliant on our interoperable ecosystem of partners. We believe 5G will be crucial for the safer transport of tomorrow and we are already working alongside governments, automakers and other technology companies to make sure road users can gain the most, in terms of safety and security, from the evolution of connectivity.
Join Gion Baker, CEO Vodafone Automotive, who will give his keynote “Shaping the future mobility ecosystem - the role of 5G” at the IAA Conference on September 12.
To find out more about our solutions for the future of mobility, visit us in Hall 5.0, Booth C31.