Connected Car with BrightBox

Sep 12, 2019

Bright Box (100% owned by Zurich Insurance Group) is a global corporation that is specialised in solutions and platforms in the connected car sector. We spoke to their Managing Director Europe, Denis Rastorguev.

How will we get from A to B in 2039?

I hope it will be easier than now :) Honestly speaking it will be three options:

  1. Autonomous vehicles will be quite popular . it will be like shuttle for one or few passengers. We will have an app to use it with monthly subscription (like carsharing or taxi service now) so we just need to choose a location (home, office) and final destination. We don’t need to drive by ourselves so we will have a lot of time for leisure or work (entertainment system with WiFi, mail box, tv, video calls and we don’t need to use personal laptop to do it). 
  2. Carsharing will be second option who loves driving. It will be very suit especially if  we want to go for weekend somewhere.
  3. Private vehicles will be exist but expensive infrastructure than now.

How will info- and entertainment be affected by connectivity? 

It will be new era based on new 5G data standard , new solutions V2V, V2X with tens amount of data. Due to this technologies the high accuracy and speed of data transmission will increase in times, which allows you to more accurately build routes (without traffic jams), diagnose in detail the vehicle and predict with a 99% probability which spare parts of the vehicle will need to be replaced soon. In addition, it will allow more effectively reduce the number of accidents, due to V2V technologies, which will be warn about the “threat” and if the driver does not respond, then the “assistant of driver” makes a decision. Also, if an accident occurs, the data collection process will be faster and easier due to the data collected from the vehicle and scanned by the drones, which will arrive at the accident site, process and the detection of damage and sending the data to the insurance company.

What infrastructure is needed to maintain connectivity? How can this be achieved? 

It is necessary to equip the TCU with 100% of the vehicles to obtain data for OEMs, dealers, and of course the customers, and also for data exchange between the vehicles (as is the technology in aviation now).  We also need to use traffic lights to implement the infrastructure to collect data on traffic, traffic jams, breakdowns, accidents and of course, so that the traffic light regulates traffic based on the real situation and not the standard set.

What is the environmental impact of these enormous amounts of data that are needed for connectivity to succeed?

To transfer a tons amount of data, you need more energy and a large battery capacity, this is the basis of success. More powerful batteries will be needed (which can also be charged over the air), you may have to use more alternative sources of energy (solar energy for example), and all this to an increase in costs, new technologies will be in demand, which will make it cheaper to produce these batteries and, for example, solar panels.

Everyone is talking about the sharing economy and how parking lots/car lanes/etc. will disappear in the near future. What do you think of this? Are estimations unrealistic and all of this will still take a long while? 

The number of vehicles worldwide is 1.4 trillion  (including buses and trucks). Even if 30% of the population decides to share their cars, there are still quite a lot of vehicles that need parking slots. Trucks and buses - they also need parking slots. Also, 90-95 millions  new vehicles sales per year in the world, and a small amount of vehicles is recycled of each year. All this suggests that this is a distant future.

About Denis Rastorguev

Denis Rastorguev, Managing Director Europe at Bright Box, has been working in the automotive market for more than 15 years. Before Bright Box, he was a CEO at BMW Kazakhstan. Previously Denis headed office operating aftersales management of 12 dealers (Hyundai, Subaru, Toyota, BMW, Nissan, Lexus) in 3 cities and distribution companies (BMW, Hyundai, Subaru, Hyundai Truck), 4 bodyshops in 2 cities. Before he was responsible for new aftersales projects Peugeot & Citroen in CIS countries.


Bright Box at the IAA

You can find Bright Box in Hall 5, Stand 3120. 


About Bright Box

Bright Box (100% owned by the Zurich Insurance Group) is a global corporation that is specialised in solutions and platforms in the connected car sector. Bright Box provides a turn-key connected car platform Remoto ( that links drivers to their cars, and the vehicles to car manufacturers (OEMs), dealerships and 3rd party service providers. We sell our product to OEMs, National Sales companies and large dealership groups.

The Remoto solution has already been successfully deployed by several automakers, including Honda, Infiniti, Kia, Toyota, Hyundai, Mitsubishi and Nissan. Moreover, it is being trialled by many vehicle manufacturers around the world, from Europe through to the Middle East and Asia.  

Bright Box was declared one of the top five vendors in the Connected Car market from 2017 to 2021 by Technavio, and one of the top 300 companies in the Internet of Things field according to Berg Insight.

Bright Box recognized as 2018 Microsoft Country Partner of the Year and named Finalist for Automotive nomination of the Microsoft 2019 Partner of the Year Awards.