Stage: Two people pointing at you

The Challenge is ON!

Find all the details on what's gong to happen at our challenge and how you can participate! Make sure you don't miss out on one of the most exciting formats at the NMW and IAA.

Stage: Man celebrates victory

How to get in!

You’ll be selected via one of the two following challenges.

The industry-owned startup challenge

  • At the industry-owned startup challenge, corporates as problem owners define a challenge they’re faced with. Startups apply as problem solvers. After prior eliminations, the final two startups battle against each other at NMW Lab in Frankfurt/Main; the winner will partner with the corporate that posed this challenge.

The open startup challenge

  • The open startup challenge is your other entry-ticket to NMWLab: select a category that most fits your startup business case and apply. A jury will select the overall top 40 startups to be invited to Frankfurt/Main.


    All participants will need to be able to travel to Frankfurt/Main in September. Accommodation will be provided.

Startup Zone - a first Sneak Peak!

We have thought of something really special for you and your competitors this year. Here a first rough look of what to expect from the Zone.

Scribble Startup Zone
Startup Zone - in the Zone