Advertising opportunities

Effective marketing both on-site and online is part of any successful trade fair presentation. Highlight your brand and utilise the IAA’s offline and online channels to optimally reach your target group. Benefit from the many different types of advertising as you design your marketing campaign and reach your individual marketing goals.

Become part of IAA 2020!

At iaa.de you can book a various range of banners in order to promote your company. The banners will be online for about six continuous weeks. Those weeks include time before, during and after the IAA 2020. Detailed information on web banners, i.e. the different types, display periods, pricing as well as the order forms will be available here from mid of April 2020 onwards.

For any questions or if you are interested please contact:
BESTSELLER GMBH
Phone: +49 89 90119-515
E-mail: messefrankfurt@bestseller.de
On behalf of the Messe Frankfurt Medien und Service GmbH

Contact at the VDA:
Mr Konrad Lange
Phone: +49 30 897842-133
E-mail: konrad.lange@vda.de

The VDA edits a range of publications for the IAA. You can present your company in the following media:

- Catalog (for exhibitors only):

Exhibitors can book a range of different advertisements or a bookmark in the catalog. For exhibitors and co-exhibitors an entry in this official IAA-Catalog and other trade show media is obligatory. Further information, order forms for Catalog entries, and pricing will be available here end of April 2020.

- IAA Premiere-Guide (for exhibitors only):

As a special service for national and international journalists as well as exhibitors, the VDA publishes the “IAA Premiere-Guide” which includes all world, European and German premieres presented at the IAA. The IAA Premiere-Guide will be published online on the first press day (23 September 2020) as a digital version. In June 2020, exhibitors will receive a detailed e-mail by the VDA inviting them to participate in the Premiere-Guide. Including your premieres in the IAA Premiere-Guide is free of charge for you.

For any questions or in case you are interested please contact:
Mr Konrad Lange (VDA)
Phone: +49 30 897842-133
E-mail: konrad.lange@vda.de

- Information sheet press conferences exhibitors (for exhibitors only):
Branding/logo on the front. For further information and contact details see Sponsoring.


Please see section Sponsoring for further advertising possibilities.

To maximize your impact at the show, we offer you a wide-reaching medium, the IAA App 2020. You will have the opportunity to reach visitors directly by securing various advertising formats. At the end of March 2020, you have the possibility so secure different advertising formats to address the visitors directly. The app provides visitors and customers all important information and news about the IAA 2020 on their smartphone, including popular features to help prepare and plan their event visit, as well as to quickly find their way on site.

Further information as well as the order form will be available here at the end of March.

If you are interested or have any questions, please contact:
Ms Nina Wendorff (VDA)
Tel.: +49 30 897842-131
E-mail: nina.wendorff@vda.de

At the IAA it is possible to present your company, not only through the classical advertising means but also by means of sponsoring activities. The following sponsoring packages are available for all interested parties:

- IAA-Tickets (press & visitors as well as guest tickets)
- Lanyards for trade visitors, general visitors and exhibitors
- Handing out give-aways at selected entrances
- Branding of official IAA-wifi on the fairgrounds
- Evening of the Commercial Vehicle Industry September 29, 2020
- Web banner IAA ticket shop
- Lanyards for journalists including jackets
- Distributing give-aways or bags to journalists
- Information sheet press conferences exhibitors
- Cars/Vans for organizational purposes
- IAA next

For further questions or in case you are interested please contact:
Ms Lisa Schlenker (VDA)
Phone: +49 30 897842-210
E-mail: lisa.schlenker@vda.de

There are diverse advertising possibilities available around the exhibition grounds in order to draw attention to your stand and to your products, e.g. advertising towers, mobile advertising cubes, big banners at entrance doors, and XL-posters.

Further details are available here.

For any questions or in case you are interested please contact:
Mrs. Anke Robbers
Deutsche Messe AG
Phone: +49 511 89-31227
E-mail: advertising@messe.de

Mrs. Sabina Kroll-Behrens
Deutsche Messe AG
Phone: +49 511 89-31256
E-mail: advertising@messe.deMrs. Sanja Silovic

Deutsche Messe AG
Phone: +49 511 89-31107
E-mail: advertising@messe.de

Please note that all other advertising activities have to take place at your own stand and must not cause any obstructions and disturbances on aisles or adjacent stands. More information on this and other issues can be found in the Organizational and Technical Regulations.

Press conferences must be registered with the VDA. It is necessary to coordinate dates and times with the VDA in order to avoid overlapping with press dates of other exhibitors.

Please note: Press conferences may be held on Wednesday, September 23 (press day) and on Thursday, September 24, 2020 in the CC or at your stand.

For further questions or in case you are interested please contact:
Mr Peter Schubert (VDA)
Phone: +49 30 897842-127
E-mail: peter.schubert@vda.de

 

At the IAA press center press boxes are available for exhibitors to display in-house press information. VDA will charge € 150.00 per press box.

Exhibitors may also publish press information on the official website of the IAA Commercial Vehicles (www.iaa.de). The electronic press boxes will be accessible before the exhibition opens and will be updated regularly. The basic fee including one press release will cost € 270.00. Each additional press release is € 55.00 and each photograph will cost € 30.00.

Furthermore it is possible for exhibitors to publish individual image galleries (mind. 3, max. 5 photos incl. text) on the IAA website. The basic fee of € 300.00 includes 5 images. Each additional image gallery will be charged with € 75.00.

All prices plus VAT.

Further details are available in the Exhibitor Shop.

Contact at the VDA press department:
Ms Ute Botterschulte
Phone: +49 30 897842-121
E-mail: ute.botterschulte@vda.de 

You can order advertising material for customer and visitor promotion such as flyer and posters at the Exhibitor Shop. Please note that the login details for the Exhibitor Shop will be sent out in the course of May 2020 from the Deutsche Messe via e-mail.

You can order the following items at the Exhibitor Shop:
- Visitor Information Flyer
- IAA poster
- Guest tickets with individually designed imprint (only for exhibitors):

Capitalize on the WOW effect of using your company logo on the back of the guest tickets and invite customers, employees and visitors to the event. With an individualized ticket, your guests can not only find you more quickly and easily, you also get direct and measurable results.

The minimum order quantity is 5,000 pieces. Orders incl. coordination and approval are possible before July 2020.

For further questions or in case you are interested please contact:
Ms Samar Sreiss (VDA)
Phone: +49 30 897842-206
E-mail: samar.sreiss@vda.de

The Co-Branding will be available here at the end of March 2020. You can download it free of charge and use it for your trade fair communication.