At VanMoof, Sofia is leading PR and communications for Germany, VanMoofs fastest growing market. Since the bike boom in 2020, with visibly more cyclists on the road, traffic accidents involving cyclists have increased simultaneously. A safe mobility environment is key to serve the new wave of bike adopters and get the next billion on bikes. Sofia led multiple projects to increase rider's safety in urban transport and explored safe mobility solutions with Berlin based urban planner Tom Meiser. The project focuses on tackling some of the biggest safety challenges for cyclists in urban transport, by reference to five key traffic points in Berlin, responsible for numerous accidents.