Nancy Birkhölzer

Director Sustainable Innovation


Nancy leads the Experience Consulting team at PwC Germany, since her Design & Innovation Studio IXDS (with studios in Berlin and Munich) got acquired by PwC in 2020. Her passion lies in sustainable product- and service innovation, focussed on systemic change and value creation based on sustainable business models. She supports ESG transformation projects in organizations from the design & innovation perspective and is globally responsible for PwC’s “Sustainable Innovation” approach. Additional focus areas of her work were the empowerment of innovation teams (in design studios as well as design/innovation departments within organizations) and organizational development (New Work). Nancy was recognized as one of the "100 Women of the Future" by Deutschland – Land der Ideen, and chosen as one of the "15 Thought leaders & Innovators 2015" by WIRED magazine. She regularly takes on guest professorships and speaker engagements, mentors start-ups & founders and is a member of the supervisory board at