Matthias von Alten

Vice President Strategy
Publicis Sapient


Matthias von Alten is responsible for the global strategy consulting activities for the automotive and mobility clients of Publicis Sapient. His focus is on identifying and transforming customer-centric business models to increase profitable growth for clients sustainably.   Von Alten has over 25 years of industry experience and has worked for global automotive and aviation companies such as Audi, Ford, Skoda and Lufthansa. Key stages of his career: Senior Manager at Monitor Deloitte Strategy, Head of Brand and Product Strategy for VW Group's passenger car brands and Head of Brand and Product Strategy BMW at BMW Group. He is continuously publishes articles at Automobilwoche, Handelsblatt. He holds a degree in electrical and industrial engineering.