Martin Steinicke (*1981) is a senior researcher in the R&D group Creative Media at the University of Applied Sciences HTW Berlin. Recently he helped to create the “WIR!-Bündnis Mixed Reality for Business (MR4B.de)” to support SMEs in tackling the challenges of the digitization as well as the opening up of new markets and technologies. Furthermore, he primarily does research on the application of game concepts (Gamification) and technologies (APITs i.a. VR/AR/MR) as well as their synthesis in digital game-based learning (DGBL). In his courses “Game & Interaction Design” and “Digital Game-based Learning” Martin guides his students on their epic quest to create digital (learning) games and interventions.