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Marius Holletzek

Senior Manager Brand Development
NIO

Bio

Marius Holletzek is Senior Manager Brand Development for NIO in Europe. After working at the brand consultancy Interbrand and the global cosmetics market leader L'Oréal, he started as a brand strategist at NIO's design headquarters in Munich in 2018. In this position, he was responsible for brand strategy and experience topics on a global level. In the course of the European expansion of the global electric car start-up NIO, he is currently responsible for user development and brand strategy.