Hannah Boomgaarden

Programme Director
Startup Autobahn Plug and Play


Hannah is not only a believer in collaboration; in her work, she loves to challenge the status quo and drive innovation forward, using her experience from the corporate, startup, and media world.   As the Program Director at STARTUP AUTOBAHN powered by Plug and Play, Hannah connects the brightest startups across the globe in the field of mobility, production, sustainability, and beyond like what3words, Celonis, holoride, flip, etc. with established companies like Mercedes-Benz AG, Porsche, BASF, Hyundai, DPDHL, BP and more. Together, they create astonishing things with more than 300 joint pilot projects, building one of the biggest open innovation platforms in mobility, based in Stuttgart. Their ultimate goal? A successful production-ready implementation.   At Startup Autobahn powered by Plug and Play, she manages, develops, and executes the program with 32 partners and over 250 startups. She takes care of the community and external partnerships, is the go-to point for the program and alumni startups, organizing all internal & external events such as EXPOs (expo10.pnptc.events), and manages the platform communication. Hannah is working for Plug and Play Tech Center, the world's largest early-stage investor, accelerator, and corporate innovation platform, based in Silicon Valley, who co-founded Startup AUtobahn with Mercedes-Benz AG, University of Stuttgart and ARENA2036.   Fun Fact: Not many people can claim to have been part of a minister president's New Year's speech. Winfried Kretschmann, Head of the State Government of Land Baden-Württemberg mentioned Hannah as one of his most memorable encounters of 2019.   Let's connect and make innovation open to anyone, anywhere.