Annalena Horsch

Managing Partner
Coboc GmbH & Co. KG


Spirited, curious and self-confident: no one embodies the Coboc DNA better than Annalena Horsch. She studied business administration in Germany and Singapore and worked in Berlin and Miami before joining Coboc. Since 2016, Annalena has been working as managing director of the e-bike pioneer Coboc in Heidelberg and has played a key role in shaping the advance of "slim electric bikes" on the e-bike market.