As a small car in the price segment starting at 20,000 euros, the ID.Life is intended to represent the entry into VW electromobility. The target group is a young, urban milieu. The vehicle is equipped with a 172 kW electric power unit, and its 57 kWh battery provides a range of 400 kilometers. VW brand chief Ralf Brandstätter, said the study shows what an "extension of one's own world of experience" could look like in an urban environment. In the ID.Life, the smartphone becomes the decisive control device in the empty cockpit, And the windshield "even becomes a movie screen," says Brandstätter. You can play movies on it or play video games online with friends. The front bench seat can be folded down completely for this purpose. "Sit in the car, open the roof and enjoy a movie under the stars."
For materials, VW is focusing on sustainability. The clearcoat for the body uses wood chips as a natural colorant and a bio-based hardener. The air chamber textile for the roof and front cover is made from 100 percent recycled PET bottles. In the interior, wood is combined for the dashboard and rear seat surrounds with Artvelours Eco for the seat surfaces and door panels.
The vehicle is highly customizable, harking back to VW's design history. For example, in the study, the roof would be available to order in the design of the iconic Golf GTI pattern. Brandstätter stressed that the ID.Life once again demonstrates the versatility of VW's MEB e-mobility platform. Volkswagen is fully committed to electric mobility. The group is aiming for a 70 percent share of electric vehicles in total production by 2030, he said.