We are pleased to introduce our Virtual Open Space: The platform for exciting and diverse formats that will accompany you in sharing your vision with target groups interested in mobility, and inspire them with a look behind the scenes of IAA Mobility 2021.
Our Virtual Open Space gives you the opportunity to go beyond the physical aspect of the show and engage in live and digital dialogue with younger target groups and automotive enthusiasts, fascinating them with the innovations of tomorrow. Become part of the dynamic and captivating short reports and provide real and authentic insights into your trade show presence.
"The motto of this year's IAA Mobility is "What will move us next?" and its new concept showcases the innovations of mobility, the progress of digitalization and the path to greater sustainability and climate neutrality in the mobility mix.
Our aim is not only to show what is technically feasible, but also to take people along with us and put them at the center of the ongoing transformation process in innovations and progress. Mobility should be fun, make our lives easier and inspire us. This is exactly where we come in, and with "MOBILITY TV" we give our customers a platform with their forward-looking and innovative topics, as well as the transformation of mobility in general," says Isabella Bayer, Manager of Conference & Virtual Events at IAA MOBILITY.
We host live broadcasts via the YouTube and Tik Tok channels, bringing the diverse and innovative topics of the trade show closer to our viewers.
"MOBILITY TV" is our live broadcast to get in touch with a target group interested in mobility during the IAA Mobility. The content consists of live conversations, influencer stories, brand content and furthermore interviews from politics and industry. Live daily from 3 p.m. and accessible long-term on the IAA social media channels.
"Through our YouTube livestreaming partnership and TikTok as event and content partner, we curate these event formats and so not only do exhibitors reach people interested in mobility and new customers, but a real dialogue is created," said Marcus Meyer, Managing Director of Force of Disruption GmbH.
IAA Mobility TV will be professionally accompanied by presenters Marlen Neuenschwander, presenter at Sky Sport News, and Jochen Stutzky, presenter and reporter at Sport 1 News. They will be supported by car expert and content creator Dominik Fisch, who will virtually convey the diversity of topics at the IAA via the Tik Tok platform.
The short videos report in an authentic and unfiltered way, each format sets individual focal points. so it is guaranteed that there is something for everyone. For example, in "Sustainability Check," the presenters research sustainability issues directly with car manufacturers and product developers, and to keep up with the latest innovations and developments, the big names in the automotive industry, such as Oliver Blume from Porsche, provide insights into the automotive world of tomorrow.
Various media packages are available to help you become part of the Virtual Open Space and place your content online as part of the IAA. For more information on how to realize your online presence, please see the enclosed deck. We look forward to meeting you at the IAA MOBILITY 2021 in Munich!