New concept, new venue, terrific success: the premiere of IAA MOBILITY in Munich was a resounding success with around 400,000 participants from all over the world. At the world's largest mobility platform, innovative solutions for the mobility of the future were presented and debated for over a week.
The first IAA MOBILITY in Munich exceeded all expectations and set important signals for a climate-neutral future of mobility. Around 400,000 participants from 96 countries experienced and discussed innovative solutions at the largest event in Germany since the Corona pandemic began a year and a half ago.
In person and virtually
The event brought together 744 exhibitors and 936 speakers from a wide range of mobility sectors: from cars and bicycles to urban air mobility, the digital industry and the financial sector. Visitable either in person on 260,000 square meters of exhibition space at the Munich exhibition center and in the Open Space of downtown Munich or online. On the IAA MOBILITY Virtual portal, you can still access all the highlights in the coming weeks.
Merkel: "Signal of hope"
The opening of the IAA MOBILITY on Tuesday (September 7) by German Chancellor Angela Merkel had already raised great expectations. (link to the Merkel film somewhere here). " When I look around, I am quite convinced that the transformation to climate neutrality will be a success for our country and for our automotive industry," Merkel said to applause of the audience: "The IAA MOBILITY is a signal of hope."
"400,000 participants are a clear vote with their feet".
"We took a bold step and were rewarded by the visitors, 400,000 participants are a clear vote with the feet. The IAA MOBILITY is now the largest mobility event in the world," said Hildegard Müller, President of the German Association of the Automotive Industry (VDA), summing up the event, which was jointly organized with Messe München for the first time. The interest was so great that access to certain areas had to be restricted at times.
VDA boss Müller: New concept hits the nerve of our times
According to Müller, the new concept hits the nerve of the times: "New electric cars, bicycles, e-scooters, energy policy and urban planning, digitalization and more – here in Munich we have presented together what must be thought together in the future. The transformation of mobility towards climate neutrality is moving forward with commitment."
Tests on the Blue Lane
A visible sign of this was also the German premiere of the Blue Lane designated exclusively for climate-friendly vehicles. Visitors completed a total of 7000 test drives with 255 e-vehicles on the route between Munich's inner city and the trade fair grounds.
Visitors very satisfied
These test possibilities and the multicolored mixture of the exhibitors were evaluated particularly positively in a survey. 67 percent of the visitors were younger than 40. 45 percent of the visitors were primarily interested in the offers of the bicycle brands, 65 percent in the innovations of the automobiles. 86 percent of visitors rated the IAA MOBILITY concept as very good or good.
"Strong signal to the world"
The enthusiasm for the first major attendance trade show since the start of the Corona pandemic was high among exhibitors and visitors alike. In media terms, too, IAA MOBILITY was the world's biggest event this year after the Olympics and the European Football Championship. "This new IAA MOBILITY is a strong signal to the world that international trade show events are possible again in Germany," said Klaus Dittrich, CEO of Messe München. "We can hold such large events safely, and the protection and hygiene concept has worked excellently."
Next IAA MOBILITY in 2023.
Dittrich emphasized that "the city of Munich presented itself as a great host for IAA MOBILITY" and that there is "great potential for the future": "We are looking forward to the next IAA MOBILITY, which will be an important economic factor in Munich." Above all, however, the most important mobility platform worldwide. There is great anticipation already for the next IAA MOBILITY in Munich from September 5 to 10, 2023.