New location, new concept, new mindset.

Jan 15, 2021

The IAA Mobility is the global platform for mobility. The event in Munich will be several things at the same time: an exhibition to experience, a future-oriented mobility platform and a participatory dialogue forum. In this way, the IAA Mobility 2021 is a fundamental new beginning.

The focus will be on innovative new cars and many other mobility solutions such as bikes, e-scooters, sharing, public transport with a focus on fascinating technologies, intelligent transport solutions and dialogue formats. Panels as well as presentations and exhibitions will showcase the entire new mobility ecosystem from 7 to 12 September 2021. IAA Mobility in Munich is to become the meeting place for innovators, from Silicon Valley to Europe and Asia. It thus includes the entire spectrum of players including automobile and mobility manufacturers as well as their suppliers. Moreover, it is the place where technology companies, mobility service providers, public transport and start-ups meet and debate.

Four highlights in the new concept

The new IAA Mobility can be experienced at the exhibition grounds and directly in the city of Munich.  There are four highlights:

  • The 'Summit' on the exhibition grounds is the venue for content-related brand and product presentations as well as conferences for professionals, B2B, suppliers and the press.
  • The 'Conference' is the big stage for visions and ideas within the Summit. Here, the most important international decision-makers and opinion leaders of the industry will discuss the mobility of the future. Parallel to this, the social 'dialogue' on everyday mobility will have an important place at the IAA Mobility.
  • At the 'Open Space', Munich's most beautiful squares in the city will become forums for the exchange of ideas about mobility concepts of the future and stages for technologies that can be experienced.
  • As a link between the city and the trade fair, the 'Blue Lane' will be a test track where future-oriented mobility can be "experienced" in the truest sense of the word.

The fascination of state-of-the-art cars and other mobility solutions will play an important role at the new IAA Mobility. In addition, the world's leading trade fair for the industry will become a driver that provides impetus for the further development of a city of millions into a Smart City with intelligent traffic concepts and innovative networking of modes of transport - geared to people's needs.

Become part of the new IAA Mobility

The new IAA Mobility is a commitment to constant change. By participating in our holistic mobility platform, you will position yourself and your company as a driving force in the industry. You can look forward to an innovative concept that will enable you, for example, to present pioneering e-mobility solutions and focus on inspiring exchange with new target groups.

„The IAA has evolved again and again in its 123-year history, but 2021 in Munich is a fundamentally new beginning.“

Hildegard Müller, VDA President