Angular, with clear lines: That’s how Dacia is presenting its Bigster Concept. The brand is currently totally reinventing itself.
Dacia is currently selling the Duster in Germany as “Germany’s cheapest SUV” (“günstigstes SUV Deutschlands”), with an entry price from EUR 11,990. Moving forward, the French-Romanian manufacturer is looking to grab an even bigger slice of the cake in this booming market: With that in mind, the brand has unveiled the Bigster Concept, 4.60 meters in length, with angular styling and plenty of off-road features.
Simple, honest, authentic – that’s how Dacia defines the Bigster Concept. It is also reflected in the updated logo, which now employs a more angular, defined typeface than previously. At IAA MOBILITY from 7 -12 September, Dacia will be using precisely this new branding presence to exhibit its innovations, which include a seven-seater family car. But back to the Bigster Concept: One of the key features of the SUV is its sustainability. For example, the external protector panels are made entirely from recycled plastics. They protect the metal bodywork against scratches when the car is being driven off-road. The designers have intentionally dispensed with chrome and aluminum trims. And the dark-green color of the concept car is intended to further emphasize the environmentally-friendly approach.
The generous interior of the Bigster Concept can accommodate up to five people, while the Renault Group’s CMF-B platform (amongst others, the technical basis for the Renault Clio/Captur, Nissan Juke/Note, Dacia Sandero/Logan) offers opportunities for various types of drivetrain.
“The Dacia Bigster Concept epitomizes the evolution of the brand. Essential, with a touch of cool and an outdoor spirit. Affordability does not have to be at the expense of appeal. That’s what we believe at Dacia, and this car is proof of it,” emphasizes Alejandro Mesonero-Romanos, Dacia Design Director. And who knows – it’s possible that the series-manufactured version of the Bigster will soon be seen somewhere...
IAA MOBILITY is transforming itself from a pure car show to an international mobility platform with four pillars: The Summit, the Conference, the “Blue Lane” and the downtown Munich Open Space. Under the slogan of “What will move us next”, it stands for the digital and climate-neutral mobility of the future. From 7 to 12 September 2021, the car, bike and tech industries come together at IAA MOBILITY in Munich. Ticket sales have started. Information about all ticket types and prices can be found here.