IAA MOBILITY Masterminds: Claus Fleischer, CEO Bosch eBike Systems

Jul 28, 2021

What are the key trends in e-bikes, how is the market developing – and what does he most like riding himself? The answers come from Claus Fleischer, CEO Bosch eBike Systems, in our interview.

2020 turned into a boom year for bikes and e-bikes. How do you see the market going forward? 

The eBike market has developed very positively in recent years. And this trend will continue in the years ahead too. Our assumption is that every second bike sold in the European core markets in the next five years will be an eBike. And for good reasons: The eBike is one of the smartest and most sustainable modes of transport in our times – and a vital element in the mobility of the future. 

What are currently the most important trends for e-bikes? 

More and more types of bike are now electric, and with more compact powertrains and integrated batteries, visually the pedelec is moving ever closer to the traditional bicycle. Two key themes are connectivity and safety. In future, there will be even more innovative solutions and products which on the one hand extend the rider experience with a digital dimension and offer the e-biker many additional benefits – and on the other ensure that pedelec riders can travel in even greater comfort and security. 

What form of transport do you personally most like using? 

A bike and the eBike are my favorite forms of transport – they offer the greatest enjoyment of travel, and for me they mean freedom. In my daily life, I enjoy the flexibility of various forms of transport: When I’m going into the office, I continue to travel by car due to the long distances involved, but in my leisure time I generally get on my bike, and I also use public transport. 

 What memories do you associate with the IAA? 

I started as a young engineer in the automotive division at Bosch, and even then I found the IAA to be a fascinating platform for engineering and design. I still remember how Prof. Achim Kampker introduced the StreetScooter in the E-Mobility Hall at IAA 2011. From my perspective, that was a real milestone for e-cars in Germany. 

What are you most looking forward to at the new IAA

I am really excited about the new IAA, because it captures the zeitgeist as a mobility platform and a forum for dialog, and with its focus on a sustainable mobility mix it is consistently geared to the future. The fact that bikes and e-bikes are part of the IAA for the first time shows what a vital role they play in the mobility of tomorrow. 

About Bosch eBike Systems

For over 10 years, Bosch eBike Systems has been winning fans over with innovative eBike powertrain systems that stand out for their best performance and quality. Award-winning motors, ultra-efficient batteries and modern displays offer a balanced eBike powertrain system – whether for an e-mountain bike, e-trekking bike, e-city bike or e-cargo bike. This year, Bosch eBike Systems will be exhibiting at IAA MOBILITY.

IAA MOBILITY is transforming itself from a pure car show to an international mobility platform with four pillars: The Summit, the Conference, the “Blue Lane” and the downtown Munich Open Space. Under the slogan of “What will move us next”, it stands for the digital and climate-neutral mobility of the future. From 7 to 12 September 2021, the car, bike and tech industries come together at IAA MOBILITY in Munich.