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#IAA21 Concept Release

The IAA becomes the leading international platform for future mobility. At the Concept Release Event on July 1st, the concept was presented to the public. Check this event-page to find the release presentation and all further infos about the new concept.

The IAA in Munich will have a new look it will focus on holistic mobility with fascinating innovations and technologies. Moreover, the event will exhibite automobiles as well as the entire mobility chain. It will present physical products and new digital worlds. It will gather start-ups and established groups and combine intelligent transport solutions with visionary thinking. To put it in a nutshell: The new IAA is everything that will shape tomorrow's mobility and make it an experience.

Rewatch: IAA21 Concept Release Event

„At the new venue in Munich, the IAA will open a new chapter as one of the largest and most important international mobility and motor shows.“

Dr. Markus Söder

Minister-President of the Free State of Bavaria


„The IAA has developed again and again throughout its 123-year history, but the year 2021 in Munich will mark a fundamental new beginning.“

Hildegard Müller

President of the German Association of the Automotive Industry