The IAA 2021 will take place from September 7 to 12.
From September 7 to 12, 2021, the IAA will take place in Munich for the first time in a completely new form. In addition to exhibition halls, the city centre will also open up to the mobility of the future. The Bavarian capital will also be the host of the IAA in 2023.
We always keep an eye on the development of the Covid 19 pandemic. The new concept offers various possibilities to react to it with suitable hygiene concepts, should this be necessary. The exhibition area at the Summit can be designed relatively flexibly to allow for larger distances. The Open Space is outdoors, which also allows for different hygiene concepts. Together with Messe München, which is currently adapting hygiene concepts and developing them for the events that will start again soon, we are following the current developments.
With the Open Space, exclusive spaces close to the city centre become the stage for urban productions, new formats and unique experiences! Beyond the exhibition halls, the latest and most efficient vehicles as well as innovative concepts will be on display. In addition, we will make it possible to experience the mobility solutions presented directly on site. Visitors can test everything from cars and e-scooters to e-bikes on site.
An integral part of the new IAA MOBILITY concept is the Blue Lane - a multi-modal transfer axis between the two venues. It functions via three spades: road, public transport & micromobility. The Blue Lane will not be a pure transfer axis, but will be designated as a priority lane to enable test drives. It is currently planned to use it as a route on which transfer vehicles as well as demo vehicles and use cases will shuttle visitors between the Summit and Open Space, making the future tangible. The Blue Lane can also be left for individual test drives.
The Summit forms the core of the IAA MOBILITY. Under the motto "Mobility meets Professionals" we offer visitors many formats such as press conferences, stage presentations and networking elements. The Summit is the perfect opportunity to follow current expert debates on mobility and to make contacts.
During the IAA MOBILITY, the IAA Conference is the focus of international attention from the press, industry and the general public. Whether German Chancellor Angela Merkel, Facebook CEO Sheryl Sandberg or Formula 1 World Champion Nico Rosberg - this is where high-ranking guests from industry, politics and society exchange views and discuss the future of international mobility from different perspectives. The IAA Conference is thus the perfect stage for innovation and inspiration from all areas of the mobility industry and offers our B2B and trade audience informative and participative conference formats.
Ticket sale will go online in May. By then, we will also communicate how much the day passes are.
All infos about your stay in Munich are provided by the Messe München: Your Stay in Munich | Messe München (messe-muenchen.de)
The media day will take place on the opening day, 7 September 2021 (Tuesday).
All the information for visiting the trade fair as a journalist will be available in the IAA press brochure from August 2019: Link to the press brochure
From the press conference day onwards, pictures of each day's events at the IAA will be available here: Link to picture gallery
News from the IAA and the exhibitors is available here: Press releases
Pictures, logos and videos of the IAA can be found in the IAA media library. The image files are available free of charge for journalists and for editorial use.