For over 120 years, the IAA has been playing a decisive part in the development of the automobile. In doing so, it is constantly reinventing itself. IAA MOBILITY 2021 is being held in Munich for the first time, and with an entirely new concept – as a physical, attended event with a digital extension
In the next ten years, the way we get ourselves from A to B is set to change more than in the previous hundred years. New technologies and players such as start-ups are appearing on the radar. At IAA MOBILITY 2021, you have the chance to experience future mobility at first hand. Whether as connected, automated urban mobility, whether as alternatives such as ridesharing, cargo bikes or flying taxis – IAA MOBILITY with its exhibitors and brands stands for a comprehensive picture of mobility.
The whole concept of IAA MOBILITY has been redeveloped: In early September, Munich’s city center is transforming into a space where you can experience the innovative mobility of tomorrow, right in the heart of an urban environment. Get involved in the discussions, and try out the concepts for yourself! Vehicle highlights, autonomous means of transport and brand-new technologies are on show, even outside the exhibition halls. The Blue Lane is the fastest way to discover sustainability: Try out the first-ever IAA MOBILITY inner-city test route, as a link between the exhibition halls and the Open Space in the city center.
In view of the positive developments in relation to coronavirus vaccinations and the pattern of infection, IAA MOBILITY 2021 is being staged as a physical, attended event with a digital extension (hybrid format). To that end, a suitable hygiene concept is being developed.
IAA MOBILITY Virtual is the digital extension to IAA Mobility 2021. IAA.de is your gateway to the virtual world of the IAA. Through appealing broadcasting and streaming formats and other entertainment formats, you will have a perfect insight into the events on site. These are supplemented with purely digital formats to round off the mobility experience.
The IAA has a history stretching back over 120 years and more. Since it was launched in 1897, the IAA has been playing a decisive part in the development of the automobile, and it guarantees spectacular vehicle premieres and sustainable trends in technology. In doing so, it is continuously reinventing itself, as a leading international platform. That’s because the requirements for the mobility of tomorrow are constantly changing. The same goes for our brands and companies, who regularly present new products and services at IAA: Whether electric or conventionally-powered, whether pure driving fun or connected, automated urban mobility, whether sports car manufacturers or innovative service providers – at IAA, you will get a comprehensive picture of mobility. Today. Tomorrow. And beyond.