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Master Classes at the IAA MOBILITY

The "Corporate Master Classes" and the "Academic Master Classes" offer you an in-depth exchange about modern technologies and innovative concepts around the topic of mobility. In our exclusive 60- to 120-minute Master Classes from September 8 to 10, you can expand your knowledge and your expert network at the same time.

The Academic Master Classes provide professionals, executives, decision-makers and entrepreneurs with the latest insights at the highest academic level on future-relevant mobility topics, followed by discussions and the opportunity for intensive networking. The two-hour sessions will be conducted by renowned partners of the IAA Conference - all recognized academic institutions: Battery Associates, Humboldt University Berlin, London School of Economics: LSE Cities, RWTH Aachen University, Ingolstadt University of Technology, Tongji University China, Graz University of Technology and University of St. Gallen.

You are a professional, executive or decision-maker in the mobility industry - register right now for the individual Academic Master Classes and help us to prepare the Master Class in the best possible way: https://www.surveymonkey.de/r/masterclassesIAAMOBILITY

The Corporate Master Classes are keynote presentations on products, trends and technologies followed by a networking session for Summit trade visitors. Partners of the one-hour compact courses are BCG, Accenture, Siemens, Münchner Kreis in cooperation with Fraunhofer, Christen in der Automobilindustrie, Wallbox, 5GAA as well as other exhibitors at IAA MOBILITY.

Pre-registration is not necessary for the Corporate Master Classes - the principle of "first come, first served" applies here. To participate in both formats, you require the IAA Summit+Conference ticket - buy it now!

„With its new "Master Class" approach, the IAA Mobility is positioning itself as an industry-leading international knowledge platform for the mobility of the future.“

Dr. Hans-Peter Kleebinder, Curator Academic Master Classes

Wednesday, September 8

09:00 - 10:00: Challenge of the Christian Worldview in the Age of Digitalization (Corporate Master Class)   

How important are Christian values for technological progress? Participants will consider the social challenges raised by the digitization in light of the New and Old Testaments commandments. The Master Class will be hosted by Dr. Karl Teille with the kind support of Christians in the Automotive Industry (CAI).

09:00 - 11:00: BatteryMBA (Academic Master Class)

Learn from industry leaders. The BatteryMBA is a CPD-accredited course and targets battery enthusiasts with technical backgrounds who want to transition into industry or expand their knowledge. The Master Class will be presented by Dr. Simon Engelke with the kind support of Battery Associates.

12:00 - 14:00: AI-ethics in Mobility (Academic Master Class)  

Autonomous vehicles are the future. But the technical development also raises ethical questions: What risks arise in mixed traffic? How should highly automated cars "decide" autonomously in dilemma situations? And what ethical guidelines do we need for the technology? In this Master Class, participants will discuss the ethical challenges of using artificial intelligence in mobility. The  course is presented by TH Ingolstadt and the Almotion/AININ Institute.

13:30 - 14:30: On the Way to the Net-Zero Car (Corporate Master Class)

From a technological point of view, emission-free driving is not a daydream. But what is the key for decarbonizing the entire automotive supply chain en route to the truly 'net zero car'? This Master Class takes a deep dive into the supplier and production environment. The Master Class will be hosted with the kind support of the Boston Consulting Group.

Thursday, September 9

09:00 - 10:00: Value-driven Approach to Shaping Transformation in the Automotive Industry (Corporate Master Class)

What role do values play in the transformation of the automotive industry? The participants will discuss this question with a view to the product life cycle, internal processes and corporate culture. The Master Class will be hosted byChristoph Martini with the kind support of Christians in the Automotive Industry (CAI).

09:00 - 11:00: The Transition of Propulsion Technologies on the Way to Carbon-Neutral Mobility (Academic Master Class)

Which form of powertrain will dominate mobility in the future? In this Master Class experts introduce, compare and evaluate different types of future-oriented propulsion technologies in view of their potential to fulfill the requirements of carbon-neutral mobility and discuss with the participants the effects of the ongoing transition process on the automotive industry. The Master Class is presented by the Graz University of Technology.

12:00 - 13:00: The Beauty of Car-to-X: New Business Models along the Aautomotive Customer Journey (Corporate Master Class)      

Connectivity changes the automotive business. Data-enabled services that focus on improving customer experience can unlock new potentials for OEMs. This Master Class takes participants along the customer journey to explore new and exciting opportunities and ideas. The Master Class will be hosted by Michael Erz with the kind support of Siemens Advanta.

12:00 - 14:00: The Gaming-ecosystem as a Aource of Innovation for R&D in Mobility Industries (Academic Master Class)    

While it might surprise you, you should reach out to the industry and communities of Gaming to utilise Artificial Intelligence, Virtual Reality, and Quantum technologies for your company's research and development, as well as the talents to build your upcoming products and services. The Master Class will be hosted by Manouchehr Shamsrizi with the kind support of the Humboldt-Innovation Group for Gaming in International Relations.

15:00 - 17:00: The Challenge of Autonomy Safety Assurance (Academic Master Class)  

The development toward autonomous driving in road traffic has picked up tremendous speed in the recent past. Assuring Safety is the central challenge, which needs to be addressed in order to introduce automated driving for the mass market. In this Master Class, relevant aspects of safety assurance are systematically explained by experts. The Master Clas is hosted by Prof. Dr. Lutz Eckstein with the kind support of the Rheinisch-Westfälische Technische Hochschule Aachen.

15:00 - 17:00: Mobility-as-a-Service – the Basis of a New Mobility Industry? (Academic Master Class)

The future speaks MaaS: Mobility offerings such as sharing services, on-demand transportation or carpooling are on the rise. This Master Class takes participants into the future of Mobility-as-a-Service - with new players, forms of use and business models. The Master Class will be moderated by Dr. Hans-Peter Kleebinder with the kind support of the University of St. Gallen.

Friday, September 10

09:00 - 10:00: Challenges of the Christian Worldview through Artificial Intelligence (Corporate Master Class)

How important are Christian values for technological progress? Participants consider the social changes and ethical challenges posed by the development of artificial intelligence from the perspective of Christian values. The Master Class will be hosted by Dr. Karl Teille with the kind support of Christians in the Automotive Industry (CAI).

09:00 - 11:00: Path for Urban Mobility Transitions (Academic Master Class)     

Today's cities are facing a turning point. How can urban transport policy be reformed to allow for better accessibility in cities while directly addressing the triple crisis of a global health, climate and social justice emergency? In this Master Class, participants will learn more about the transformation of urban transport in times of climate change, corona pandemic and social disruption. The Master Class will be hosted by Prof. Dr. Philipp Rode with the kind support of the London School of Economics and Insitute for Mobility and the University of St. Gallen.

12:00 - 14:00: Mobility Innovators and Ecosystem – The China Perspective (Academic Master Class)

Enthusiasm for technological progress, such as digitalization, artificial intelligence and electromobility, makes China the blueprint for the automotive world In this Master Class, we will elaborate on the latest developments of Chinese mobility tech companies and particularities of Chinese consumers and the regulatory environment. The case of Nio, the largest Chinese domestic NEV manufacturer, will be discussed in-depth. The Master Class will be hosted by Dr. Hans-Peter Kleebinder with the kind support of Tongji University.