IAA MOBILITY Open Space – Mobility experience for everyone

From September 7 to 12, the Open Space will bring the IAA MOBILITY 2021 directly to the general public in Munich’s inner city. We will transform Munich’s most beautiful squares into a stage and locations for experiencing the future of mobility. The Open Space will offer unique mobility experiences with renowned brands and exhibitors, exciting live talks and food concepts, art, culture and entertainment in the open air.

Open Space for experiences

As a 360° mobility platform, the IAA MOBILITY’s Open Space will bring all of Munich’s residents and visitors together right across the city. At various sites outside the exhibition halls you can expect a varied program of dialog and entertainment with an exciting mix of attractive brand areas, cultural attractions and food in the city.

Prominent squares in Munich’s inner city

Marienplatz, Hofgarten, Odeonsplatz, Marstallplatz, Brunnenhof, to name but a few – the Open Space will take over the most prominent squares in Munich’s inner city. The presentations will showcase electric and conventional vehicles, connected, automated vehicle concepts for the city, innovative mobility services such as sharing schemes, and the hottest trends in the e-scooter segment, cargo bikes and e-bikes – so visitors to the IAA Mobility can expect an experience with a difference. Directly on the Blue Lane – our innovative transfer and test track – you can try out various vehicle concepts and innovations in the field of micromobility.

The central places for the IAA MOBILITY Open Space

In the Open Space, many exclusive, top-locations in Munich are available for your brand presentation.

Our central stage and a food court can be found on the Königsplatz, directly in front of the Propylaea. This is the ideal location for presenting products, portraying your vision and other B2C events. Additionally, the Königsplatz is also the entry and exit point to the Blue Lane, our innovative transfer and test track as well as the start and arrival point for micro mobility solutions on the Brienner Straße.

 

The Brienner Straße is the connection point between the Open Spaces. Here, you can present your micro mobility solutions in a highly frequented area and let interested parties test your products. Become a partner now!

 

The Odeonsplatz is among the best-known addresses in Munich. Perfectly connected, it offers connections to public transport services and is, therefore, the ideal location to present micro mobility and individual transport. 

 

With its green spaces, the picturesque Hofgarten is the perfect setting to communicate topics such as sustainability, CO2-reduction, noise pollution, and alternative mobility concepts. It is perfectly suited as a start and entry point to test micro mobility. 

 

Kaiserhof

 

The Kaiserhof is available to you as an attractive exhibition space with historical ambience. You have the opportunity to present your products and services in a unique atmosphere. 

 

Brunnenhof

At the Brunnenhof you can create free installations and implement creative approaches to captivate visitors with your product range. Design your own interactive station in a breath-taking setting.

 

Apothekenhof 

The Apothekenhof offers the ideal start and entry point for test drives.

Bring your products and services closer to the public. Present your brand in the Brand Pavilion on a space curated by our team where the public can test your offers. From this central location you can set off on test drives straight from the stand.

 

With a stage on the Marienplatz, we are offering a space for dialogue in the middle of Munich city centre to allow the exchange of views on societal, environmental, and political topics. Take the opportunity to participate in debates as a company or engage in topics as an individual.

 

Open Space Extended: the B2B2C area on the exhibition grounds

In the immediate vicinity of the Summit on Munich’s trade show grounds you will find the Open Space Extended – the B2B2C area of the IAA MOBILITY for trade visitors and consumers, which will open on September 7. Here you will have access to themed exhibition halls with a focus on New Mobility, bikes and sports cars/automotive. The area extends over the eastern halls and a generous outdoor area with an exciting bike course.