Startups at IAA MOBILITY

IAA MOBILITY 2021 from September 7 to 12 in Munich, Germany, is the perfect stage for young companies from the mobility industry. Seize this incredible opportunity to present your startup to an international audience!

Deadline for inquiry: May 17, 2021

Present Your Startup at IAA MOBILITY

Startups benefit from a significantly strengthened presence at IAA MOBILITY 2021. With dedicated startup areas in attractive and central locations in the B2B area, young companies are sure to enjoy high visitor traffic.

The graphic shows an example planning of the fairground. The marked startup areas serve to illustrate the placement. The number of areas depends on the number of participating startups and the overall planning.

Your benefits at a glance

  • Central placement at the Summit
  • International B2B audience
  • Modern, high-quality stand design and construction

If the VDA cancels IAA MOBILITY, we will fully refund the exhibitor’s fee. Please see the document for further information.

Available Packages

Startup package S

Included benefits

  • 4 m² stand
  • 2 exhibitor passes
  • € 200 of guest tickets
  • Graphic display area (max. 0.6 m²) for logo and name
  • No space to display/demo products at your stand

€ 4.000

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Startup package M

Included benefits

  • 8 m2 stand
  • 4 exhibitor passes
  • € 400 of guest tickets
  • Graphic display area (max. 0.7 m2) for logo and name
  • One monitor
  • Space to display/demo products at your stand

€ 8.000

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Startup package L

Included benefits

  • 16 m2 stand
  • 8 exhibitor passes
  • € 800 of guest tickets
  • Graphic display area (max. 1 m2) for logo and name
  • One monitor
  • Space to display/demo products at your stand

Additional benefits

  • Product presentation
    Exclusive opportunity to showcase your company, product and/or service in the speakers’ corner of the startup area. (Duration: 15 minutes)
  • Pitch training
    Benefit from one hour of professional coaching to hone your pitch.

€ 16.000

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Included in all Packages

  • Modern, sustainable stand construction, incl. set-up and dismantling
  • Incidental costs: stand cleaning, approx. 1 kW power connection on three sockets, waste disposal
  • Communication fee
  • One locker
  • Additional stand equipment can be supplied (subject to a fee)

Does your Company qualify for the Startup Package?

Please bear in mind that IAA MOBILITY startup packages can only be offered to exhibitors who meet the following criteria to qualify as startups.

  • Your company should be not older than five years. The year of the company’s foundation shall be deemed to be the same year as its first full or short fiscal year.
  • Your company should have fewer than 15 employees (FTE) and a turnover of less than € 5 million in its first fiscal year.
  • Your company must belong to one of IAA MOBILITY’s exhibitor categories. This will be determined, at least in part, on the basis of an extract from the commercial register stating the purpose of your company.

Our Startup Partner

Digital Hub Mobility conducts the selection of startups for IAA MOBILITY. Digital Hub Mobility is part of UnternehmerTUM, Europe's largest center for entrepreneurship and innovation.


Startup Application Process

  1. Submit the application form below before May 17. Our jury of experts will evaluate your application.
  2. If your application meets the requirements, you are qualified to be an exhibitor in the startup area of IAA MOBILITY 2021. Welcome to Munich!
  3. You will receive a guideline for booking your booth at the IAA Mobility 2021 startup area.


If you have any questions, please contact Simon Bellin.