Startups at IAA MOBILITY

IAA MOBILITY 2021 from September 7 to 12 in Munich, Germany, is the perfect stage for young companies from the mobility industry. Seize this incredible opportunity to present your startup to an international audience!

Present Your Startup at IAA MOBILITY

Startups benefit from a much greater presence at IAA MOBILITY 2021. Dedicated startup areas in attractive, central locations in the B2B area are sure to bring young companies high levels of visitor traffic.

The graphic illustrates one possible arrangement of the fairground including marked startup areas. The actual number of areas will depend on the number of participating startups and the overall planning.

Your benefits at a glance

  • Central placement at the Summit
  • International B2B audience
  • Modern, high-quality stand design and construction

If the VDA cancels IAA MOBILITY, we will refund the exhibitors’ fees in full. Please see the document for further information.

Bits and Pretzels & IAA MOBILITY

Networking Event for Startups - IAA MOBILITY Founders Day

Bits & Pretzels, Europe's leading festival for startups, and IAA MOBILITY are cooperating!

As part of the IAA startup offering at the Summit, we are jointly organizing the "IAA MOBILITY Founders Day" - a table captain format where startups meet top investors, VCs and angel investors from the Bits & Pretzels network. This exclusive networking format is accessible free of charge to all registered startups at the IAA MOBILITY 2021 and offers the young companies the unique chance to network with well-known investors.

Further information about this event will follow soon.


Available Packages

Startup package S

Included benefits

  • 4 m² stand
  • 2 exhibitor passes
  • Guest tickets worth € 200
  • Graphic display area (max. 0.6 m²) for logo and name
  • No space to display/demo products at your stand

1.990 EUR + VAT

Inquire now

Startup package M

Included benefits

  • 8 m2 stand
  • 4 exhibitor passes
  • Guest tickets worth € 400
  • Graphic display area (max. 0.7 m2) for logo and name
  • One monitor
  • Space to display/demo products at your stand

2.990 EUR + VAT

Inquire now

Startup package L

Included benefits

  • 16 m2 stand
  • 8 exhibitor passes
  • Guest tickets worth € 800
  • Graphic display area (max. 1 m2) for logo and name
  • One monitor
  • Space to display/demo products at your stand

Additional benefits

  • Product presentation
    Exclusive opportunity to showcase your company, product and/or service in the speakers’ corner of the startup area. (Duration: 15 minutes)
  • Pitch training
    Benefit from one hour of professional coaching to hone your pitch.

4.990 EUR + VAT

Inquire now

Included in all packages

  • Modern, sustainable stand construction, incl. set-up and dismantling
  • Incidental costs: stand cleaning, approx. 1 kW power connection on three sockets, waste disposal
  • Communication fee
  • One locker
  • Additional stand equipment can be supplied (subject to a fee)

Does your company qualify for the startup package?

Please bear in mind that IAA MOBILITY startup packages can only be offered to exhibitors who meet the following criteria to qualify as startups.

  • Your company should be not older than five years. The year of the company’s foundation shall be deemed to be the same year as its first full or short fiscal year.
  • Your company should have a turnover of less than € 5 million in its first fiscal year.
  • Your company must belong to one of IAA MOBILITY’s exhibitor categories. This will be determined, at least in part, on the basis of an extract from the commercial register stating the purpose of your company.

Our Startup Partner

Digital Hub Mobility conducts the selection of startups for IAA MOBILITY. Digital Hub Mobility is part of UnternehmerTUM, Europe's largest center for entrepreneurship and innovation.


Startup Application Process

  1. Submit the application form below. Our jury of experts will evaluate your application.
  2. If your application meets the requirements, you are qualified to be an exhibitor in the startup area of IAA MOBILITY 2021. Welcome to Munich!
  3. You will receive a guideline for booking your booth at the IAA Mobility 2021 startup area.


If you have any questions, please contact Simon Bellin.