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About the IAA

Shining steel, splendor and speed – for over a century now the IAA has guaranteed spectacular premieres and technological trends. But it is much more than a car show: It has developed into a leading forum for all aspects of mobility.

From a trade fair to the mobility forum

The IAA can look back at a tradition stretching over 120 years. Since its launch in 1897 the IAA has played a decisive role in the development of the automobile. And has repeatedly reinvented itself as the leading international forum for mobility. Responding to the constantly changing demands made on future mobility. This is equally true of the brands and companies exhibiting their latest products and services at the IAA: Whether electric or conventional drives, pure driving pleasure or connected, automated urban transport. Whether sports car manufacturers or providers of innovative services – the IAA represents a holistic view of mobility. Today. Tomorrow. And beyond.

„The automotive world will change more over the next ten years than it has during the course of the last 100 years.“

Dr. Wolfgang Porsche

Chairman of the Porsche AG Supervisory Board and the Porsche Automobil Holding SE

Four highlights in the new concept

The new IAA Mobility 2021 can be experienced at the exhibition grounds and directly in the city of Munich.  There are four highlights:

  • The 'Summit' on the exhibition grounds is the venue for content-related brand and product presentations as well as conferences for professionals, B2B, suppliers and the press.
  • The 'Conference' is the big stage for visions and ideas within the Summit. Here, the most important international decision-makers and opinion leaders of the industry will discuss the mobility of the future. Parallel to this, the social 'dialogue' on everyday mobility will have an important place at the IAA Mobility.
  • At the 'Open Space', Munich's most beautiful squares in the city will become forums for the exchange of ideas about mobility concepts of the future and stages for technologies that can be experienced.
  • As a link between the city and the trade fair, the 'Blue Lane' will be a test track where future-oriented mobility can be "experienced" in the truest sense of the word.

The fascination of state-of-the-art cars and other mobility solutions will play an important role at the new IAA Mobility.

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