From September 7 to 12, 2021, the IAA MOBILITY in Munich will be presented as an international platform for mobility. In addition to the classic stand space, you can take part in IAA Experience formats and make your brand tangible. The Offroad Parcours is an IAA Experience format - a real highlight.
On the outdoor area of Messe München, adjacent to the B2B2C area, the course offers an exciting experience for all visitors. With almost 30,000 passengers, the enthusiasm for this great outdoor experience in 2019 was huge. Take the visitors with you as a passenger in your off-road vehicle or SUV and let them take part in exciting productions! The outdoor area will also be enriched with further special offers for visitors.
Manufacturers of emission-free vehicles benefit from a discount. So please register as many sustainably and alternatively powered vehicles as possible.
Be there and present your brand as an adventure that no visitor to the IAA forgets so quickly.
We look forward to your timely registration.