FAQs - Frequently Asked Questions

Here we have tried to provide answers to all the important - and most frequently - asked questions. A look at the FAQs might answer your questions, too.

IAA in general

The IAA MOBILITY will take place in Munich from September 7 to 12, 2021. As early as Monday, September 6, 2021, media representatives from around the world will be able to explore new models and innovations from all areas of mobility. For further details please check out out information brochure.

The Summit (B2B area) and the Open Space Extended (B2B2C area) on the exhibition grounds will be open from 7.9.2021 - 11.9.2021 from 9.00 a.m. - 6.00 p.m. On 6.9.2021, an exclusive press and media day will be held from 8.00 a.m. - 6.00 p.m. on the exhibition grounds. On 12.9.2021 the fairgrounds will close at 5.00 pm.

For visitors, the Summit will be open from 10.9.2021, 14.00 p.m and on weekends.

For public the opening of the Open Space in downtown Munich will take place on 7.9.2021 at 14.00 p.m. From 8.9.2021 - 11.9.2021, the hours of operation will be 10:00 a.m - 8:00 p.m. On 12.9.2021 the Open Space will close at 17.00. Please also take a look at our detailed schedule.

   

Participation in both formats ensures that all target groups are addressed. Both formats have a fundamentally different target group focus. With the division into Open Space and Summit, there is a clear separation of the target groups. The Summit focuses on B2B with the objectives innovation, education, exchange and information. The Summit is an exchange for people who rethink mobility: Mobility meets Professionals. In the Open Space B2C meets brand experience, image, dialogue and entertainment. The latest and efficient vehicles are shown as well as innovative concepts and the mobility solutions can be experienced directly on site: Mobility meets Everybody.

Yes, exhibitors who present themselves in the Summit and in the Open Space receive the area in the Open Space at a discounted price.

The IAA is no longer a purely physical event that takes place every 2 years. It will be the mobility and tech platform for the mobility of the future, which will combine the theme sovereignty with regard to all overarching mobility topics throughout the year and offer various physical and digital touchpoints. This enables a variety of participation possibilities, for example in the context of the Open Innovation Project or a podcast etc.

We expect the highest number of visitors at the weekend. The Summit will also be open to B2C visitors on Saturday and Sunday, offering automotive and mobility-savvy visitors the opportunity to see the technical innovations of the mobility and tech industries. This enables all visitor groups to get an idea of ​​how sustainable mobility is lived in the B2B and B2C area.

 

We cannot make any statements about the exact number of visitors. The concept of the new IAA in Munich includes many fundamentally different formats that make it difficult to make a forecast compared to the past. With the squares in the city center, a very high number of visitors is guaranteed due to their central location.

Yes, various sponsorship packages are currently being developed for all components.

For further information please contact Mr Patrick Keller

Entry of address and communication details in the IAA online catalog and the IAA  App, three entries in the list of products and services in the IAA online catalog and the IAA  App, teaser text (approx. 150 characters) in all exhibitor lists and company text (800 characters) in the exhibitors’ profile in the IAA online catalog and the IAA  App, key visual in the exhibitors’ profile in the IAA online catalog and the IAA  App, social media links in the IAA online catalog and the IAA  App, alphabetic entry in the IAA visitors’ guide.

IAA Open Space

Exclusive inner-city spaces become the stage for urban presentations, new formats and unique experiences, including visitor guarantee. The latest and efficient vehicles as well as innovative concepts - outside the exhibition halls - will be shown. In addition, the mobility solutions presented are made tangible on site. There visitors can test everything from automobiles, e-scooters to e-bikes.

The Open Space in downtown Munich will open on 7.9.2021 at 2.00 p.m. with a time delay to the Summit on the exhibition grounds. On the following days it will be open from 8.9.2021 - 11.9.2021 from 10.00 a.m. - 8.00 p.m. and on Sunday, 12.9.2021 until 5.00 p.m.

The minimum size is 50 square meters per exhibitor, separately declared areas are excluded. More information will follow later.

The maximum area is 1,000 sqm per exhibitor / brand.

This is theoretically possible, but will be examined specifically. The space in the Open Space is limited and should enable all exhibitors to present various aspects such as experience, information and entertainment.

The stand rental prices in the different locations e.g. Residenzhöfe, Marstallplatz/Hofgartenstraße, Königsplatz, Odeonsplatz/Ludwigstraße/Residenzstraße and Wittelsbacherplatz/Max-Joseph-Platz as well as the manadatory costs can be found in our Overview of Stand Rental

For the allocation and assignment of the limited space available, the mobility concepts submitted must meet certain requirements in terms of innovativeness or sustainability. Detailed information on the requirements to be met can be found in the document Requirements for the Presentations in Open Space.

Mobility concepts based on sustainable, innovative and transparent construction, which fit harmoniously into the overall picture of the squares are preferred. In all of the mobility solutions shown, there is a strong focus on emission-free and low-emission solutions. In contrast to classic brand presentations, elements that focus on dialogue and cultural entertainment should also prevail in the open space. The exhibitors are obliged to balance their presentations CO2-neutrally. Further details can be found in the Requirements for Presentations in the Open Space.

According to the requirements of the City of Munich, the brand presentations must be implemented in a climate-neutral manner. Our partner myclimate is organizing the balance sheet CO2-neutral stand presentations.The emission values of the exhibitors' IAA presentations are determined individually and offsetting offers are prepared on this basis. Once the exhibitors have successfully offset their emissions, they will receive their myclimate-label for their carbon neutral commitment.

A two-storey construction is currently possible on all available spaces. One exception is the area at the Hofgarten. Only a single-story construction is possible in this loacation.

Please contact Messe Münchens' OpenMesseService for further details concerning the maximum floor loads on spaces.

Use of Open Space spaces for set-up will be available daily from 6:00 a.m. - 10:00 p.m. beginning Thursday, 2.9.2021 through Monday, 6.9.2021.
Dismantling begins on Sunday, 12.9.2021 at 6:00 pm. From Monday, 13.9.2021 to Wednesday, 15.9.2021, dismantling is daily from 6:00 am - 10:00 pm. Please contact Messe Münchens' Open Messe Service for further information.

During the construction and dismantling period, construction can take place daily from 6am until 10pm.

A dynamic logistics concept will be developed in the course of further planning.

Detailed information will follow at a later date.

The technical availability is guaranteed. Please contact Messe Münchens' OpenMesseService for further details.

The prices for the range of services related to stand construction in Open Space, such as electrical connections, Internet access and WLAN, logistics services or cleaning can be found in the Open Space Pricelist Service-Shop.

Advertising measures are generally only possible within the rented stand space. However, clearly recognizable (special) sales campaigns are not permitted.

 

In the Residenzhöfe, orientation markings may be made by brands. Large-scale product and sales-oriented posters outside of optically shielded structures are not permitted. More details may follow.

The coordination with possible additional locations is still ongoing. More information will follow later.

The comprehensive security concept of the IAA is developed in close coordination with the security authorities of the city of Munich. Due to external circumstances, short-term adjustments may be necessary at any time. This does not replace the safety concepts of the exhibitors on their respective presentation areas (including the assembly and dismantling times). More information will follow later.

The respective exhibitor is responsible for guarding the exhibition area. Further information will follow at a later date.

Authorities and organizers will prepare adequately for the expected flow of visitors. Proven concepts (such as for the Oktoberfest or bauma) are used as a basis and adapted accordingly. More information will follow later.

A sanitary concept is currently being developed.

The disposal of waste generated on the stand areas during assembly and dismantling, as well as during the entire duration of the event, is coordinated centrally and is handled by Messe München's service partners. Exhibitors will be invoiced on the basis of a mandatory disposal fee of 12.00 EUR/m² stand area plus VAT. The corresponding amount will be invoiced to the exhibitor with the admission prior to the event.

The disposal of production waste (e.g. from machine demonstrations or major catering activities), individual stand construction elements and complete exhibition stands is excluded from this fee.

In addition, the regulations on waste disposal of the Organizational & Technical Guidelines for IAA 2021 apply, which will be available shortly.

IAA Blue Lane

An integral part of the new IAA concept is a multimodal transfer axis that can be experienced between the two event venues Summit and Open Space. The Blue Lane is made up of four different parts: Road, Underground, Micromobility and Future. On the Blue Lane Road, which will be designated as an environmental lane in certain sections, visitors will be able to experience the latest BEV (electric vehicle), PHEV (plug in hybrid) and FCEV (fuel cell) vehicle innovations in real-life traffic in the form of test drives and/or shuttle rides. It is possible to leave the Blue Lane for individual test drives.

The Blue Lane Road between Summit and the Open Space is available for shuttle service, as well as for test drives. Official IAA shuttle buses are primarily used to transport the high number of people traveling between the Summit and the Open Space. Individual test drives at the participating manufacturers can be booked in advance via the IAA MOBILITY app or requested spontaneously at the respective arrival and departure points.

The Blue Lane will run along the A94 from the trade fair center via Prinzregentenstrasse to Königsplatz. In the city outbound direction, the route will run via Karl-Scharnagl-Ring, Maximilianstraße, Einsteinstraße and via the A94 back to the trade fair center. The Blue Lane Road will be designated as an environmental lane in certain sections.

   

With a few exceptions (Wittelsbacher Platz and Max-Joseph-Platz), the arrival and departure points at the Summit and Open Space will be provided by the organizer. Interested exhibitors can find all details and conditions in the Blue Lane Exposé.

There are four locations in the Open Space that allow shuttles and test drives to depart nearby. These are Königsplatz, which is directly connected to Blue Lane, Max-Joseph-Platz with an underground parking garage, as well as Wittelsbacherplatz and Odeonsplatz. It is not possible to depart directly from the stand area.

The environmental lane may be used by zero-emission vehicles, car-pooling vehicles (occupied by at least 3 people), and public transport. All vehicles must be approved according to StVO. Private individuals whose vehicles meet the requirements may also use the environmental lane.

Provided the vehicles are purely electric while driving on Blue Lane Road, it is possible that PHEV's with E-license plates may drive on the road.

Driving on the Blue Lane is not subject to any charges.

Participation in the Blue Lane Road with test drives and shuttle rides is subject to additional costs. Interested exhibitors can find all details and conditions in the Blue Lane Exposé.

The Blue Lane concept generally provides for the acceptance of one departure point at the Summit and one departure point at the Open Space. This ensures that your brand receives maximum visibility and reach, and that visitors can use the Blue Lane Road as a multimodal transfer route between the two venues.

 

It is possible to register one entire container at the Summit and one at the Open Space. In order to do so, please indicate in the registration form that you would like to book the service "Exhibition platform on container at the Summit (exclusive booking of containers)" in addition to the service "Arrival and departure points". Interested exhibitors can find all details and conditions in the Blue Lane Exposé.

 

Exhibitors who have booked a stand area at the Open Space will be allocated an arrival and departure point near their stand area. Exhibitors who have not booked a stand area at the Open Space will be distributed among the arrival and departure points still available at the Open Space. The organizer decides on the allocation of the containers, a choice is not provided.

 

Each exhibitor is currently free to choose the number of vehicles they would like to register for the Blue Lane. Please note that the number of parking spaces at the arrival and departure points at the Summit and Open Space is determined by the total number of participating exhibitors and is limited.

Each exhibitor registered for the Blue Lane will be allocated a certain number of parking spaces at the assigned arrival and departure points at the Summit and Open Space. The number of parking spaces will be determined by the total number of participating exhibitors and will be communicated at a later date.

Each exhibitor is currently free to choose the number of vehicles they would like to register. Please keep in mind that the number of parking spaces at the arrival and departure points at the Summit and Open Space is determined by the total number of participating exhibitors and is limited.

Test drives outside the Blue Lane can be planned independently by the manufacturers. However, the Blue Lane offers an excellent opportunity to operate on a test track in an urban traffic environment.

A dedicated test track in the Summit Outdoor Area North can be arranged and budgeted for if there is sufficient exhibitor interest. If you have any concrete interest in participating, please contact Mr. Simon Schönberg (see contact persons) by 31.03.2021 at the latest.

This functionality is being considered. Individual test drives at participating exhibitors can be booked in advance via the IAA MOBILITY app. The implementation is still being worked out. There will be more specific information on this at a later time.

Participation in the Blue Lane is reserved for exhibitors. Individual requests will be reviewed by Mr. Simon Schönberg (see contact persons) in coordination with the project management.

The city council supports the Blue Lane as part of an overall project in which the feasibility of a proposed transfer axis and its elaboration for sustainable transport concepts and emission-free forms of drive are examined. The IAA represents the pilot test of a high occupancy vehicle lane on a given road and route. The goal is to permanently install the Blue Lane in 2023.

The IAA's traffic concept envisages the provision of parking spaces in the open-air area of ​​the trade fair in Munich Riem. This means that the Blue Lane can be used as the first touch and experience point for visitors on their way to the open space. A fully process-based parking concept for exhibitors and visitors is currently being developed taking into account inner-city parking garages.

Replacement vehicles can be placed in temporary parking at the Messe München exhibition grounds. Please indicate the number of required replacement vehicles in the registration process.

At the Open Space and along the Blue Lane, the existing charging infrastructure of Stadtwerke München can be used. Interested exhibitors can find the location and the conditions of the charging stations in the Blue Lane Exposé. We are currently in discussion with the local authorities and Stadtwerke München regarding the installation of new charging infrastructure directly at the arrival and departure points at the Open Space.

The main charging capacities (especially overnight) will be located in an unused exhibition hall on the exhibition grounds. For intermediate charging during the day, additional power connections (AC & DC) will be installed on the exhibition grounds. Negotiations are currently underway with various charging station partners for the exhibition grounds. For details on the currently planned location on the exhibition grounds, interested exhibitors can refer to the Blue Lane Exposé.

At the Open Space and along the Blue Lane, the existing charging infrastructure of Stadtwerke München can be used. Interested exhibitors can find the location and the conditions of the charging stations in the Blue Lane Exposé. We are currently in discussion with the local authorities and Stadtwerke München regarding the installation of new charging infrastructure directly at the arrival and departure points at the Open Space.

The main charging capacities (especially overnight) will be located in an unused exhibition hall on the exhibition grounds. For intermediate charging during the day, additional power connections (AC & DC) will be installed on the exhibition grounds. Negotiations are currently underway with various charging station partners for the exhibition grounds. For details on the currently planned location on the exhibition grounds, interested exhibitors can refer to the Blue Lane Exposé.

Exhibitors who wish to use the charging infrastructure offered by the organizer at the Summit or the public charging infrastructure of Stadtwerke München along the Blue Lane can find details and conditions in the Blue Lane Exposé.

 A large number of car washes are located along Blue Lane and in the immediate vicinity of the Summit that can be used for the preparation of vehicles. Dry preparation and vacuuming of vehicles can also be done in the exhibition hall where vehicles are parked overnight if the additional costs flat rate is booked. Interested exhibitors can find all details and information on preparation options in the Blue Lane Exposé.

 

IAA Summit

The Summit constitutes the core content of the new IAA 2021 and the ideal stage for companies as innovators in the mobility industry. Under the motto “Mobility meets Professionals”, we offer exhibitors many other formats such as press conferences, stage presentations and networking elements in addition to the classic rental of exhibition space. The perfect opportunity for companies to present themselves and their products and to make valuable contacts. With the Conference as part of the Summit, we offer exhibitors informative and participatory conference formats that allow all participants to experience the Summit's range of topics. ln our Curated Spaces Exposé you can learn more about all participation opportunities. With the Conference as part of the Summit, exhibitors are offered informative and participatory conference formats that make the Summit's range of topics tangible for all attendees.

For trade visitors, the Summit and for the B2C audience, the Open Space Extended will be open 7.9.2021 - 11.9.2021 from 9.00 a.m. - 6.00 p.m. and on Sunday, 12.09.2021 from 9.00 a.m. - 5.00 p.m. On Friday, 10.9.2021 from 2:00 pm and on the weekend, the Summit will be open to B2C visitors. On Monday, 06.09.2021, the Summit will be open from 8:00 a.m. - 6:00 p.m. exclusively for members of the press and media. You can also find an outline in our time schedule.

The opening of the Summit on the weekend for B2C focuses on a target group that differs in its thematic orientation from that of the Open Space ("Mobility meets everyone").

The opening for B2C enables the exhibitors (brands) to reach a valuable and so far not considered target group: Progressive private persons who are interested in technical and scientific topics. In addition to the B2C audience, the area is also open to visitors with a Summit ticket. Exhibitors in the B2C area also have access to the Summit and its integrated conference formats.

 

The minimum size is 25 sqm per exhibitor in the Summit and 50 sqm in the Open Space, excluding registrations of Start-up Packages, Bike Packages and Sports Cars Packages.

The maximum area is 2,000 sqm per exhibitor/brand.

The stand rental costs at the Summit comprise the basic rental costs plus surcharges for the booth types. The stand rental does not include stand construction. In Open Space, the stand rental price depends on the location. The stand construction is also not included in the stand rental for the Open Space.You can find details on stand rental prices as well as the other mandatory costs in our Stand Rental Overview

 

In the overview of the prices of the services for the Summit and for the Open Space we offer you the possibility to estimate the costs in advance. As of mid-May, you will be able to view the prices in the Messe München Exhibitor Shop.

Summit set-up will begin at 00:00 a.m.on Friday, 27.8.2021 and end at 18:00 p.m. on Sunday, 05.9.2021.  

Dismantling time is scheduled to begin at 18.00 p.m. on Sunday, 12.9.2021 and end at 00.00 a.m. on Thursday, 16.9.2021.

Yes, a  continuous construction and dismantling time is planned.

Yes, a fee-based advanced assembly is possible from August 24, 2021.

No, extended dismantling is not possible.

Night-time conversions are possible in agreement with the Technical Exhibitor Service of Messe München GmbH.

The costs of the disposal fee amount to 6 EUR/m². This includes the disposal of all waste during assembly and dismantling as well as the duration of the event.

Excluded from this are complete stand construction elements and production waste (e.g. from the presentation of production processes during the event and therefore rather irrelevant for the IAA). The individual commissioning of waste disposal by the exhibitors is therefore not necessary. As before, stand cleaning must be ordered separately.

We offer you a unique experience. Our new hall concept combines offers from the areas of exposition, conference, hospitality, working and networking. Exhibitors representing the entire spectrum of tomorrow’s mobility will be represented across all halls. This allows companies to present themselves as part of the entire value chain.

Start-ups are given their own format, which you can learn more about in our Start-ups Exposé document. If you have any questions, please contact Simon Bellin.

The experience-oriented B2B2C areas on the exhibition grounds are an extension of the Open Space in direct proximity to the Summit. They are located in the east of the trade fair grounds and are characterized by thematically clustered halls and access to a large outdoor area. The ideal place for exhibitors if their products and services are aimed directly at end consumers. Because the size and location on site offers them a wide range of participation opportunities that would not be possible in the city center. Please also have a look at our exposés on the Open Space Extended on our Exhibitor Documents page under participation formats.

 

IAA Conference

The conference will take place from September 8-10, 2021.

The conference is the thematic focus of the summit. All future-oriented topics in the field of mobility with a focus on the entire value-added chain will be placed here. Also education and matchmaking with the right players in the industry will be part of the event. For detailed information, please refer to our Conference brochure.

   

Detailed information will follow at a later date. If you are interested, please feel free to be listed as an interested party.

There will be general stages in the summit that can be used by all exhibitors for press conferences, product presentations and keynotes, for example on the first day of the summit. The slots are allocated in coordination with the program of the IAA Conference.

Detailed information will follow at a later date.

Detailed information will follow at a later date.

IAA Press

You have the option of holding press activities on this day. You can either host activities at your own stand, book a slot on one of the conference stages, rent a room in the ICM Congress Center or a room in the Press Centers West or East. A pre-visit of the rooms is possible by arrangement. In our overview of press activities you will find further details on possible activities at IAA MOBILITY 2021. If you can already tell us when and where you would like to host your press conference or other press activities, please send this information to the following mailbox: pressconferences.iaa-mobility@messe-muenchen.de. By registering in due time, you will help us in our efforts to avoid scheduling overlaps. We expect to be able to send you the first detailed information regarding the planning status in spring. After several rounds of internal voting, you will then receive a final placement from us in summer.

A coordinated query will be carried out via Messe München from mid-March 2021. Further details can be found in the Press Activities overview.

Yes. Individual brandings can be implemented digitally.

IAA Gastronomy

So-called “Preferred Partners” are used on the exhibition grounds. There is no caterer connection on your own stand space, which is also not the case in rented conference rooms.

A process-based catering concept is currently being developed for the open space. At some places (e.g. Marienplatz and Kaiserhof) the surrounding restaurateurs are involved. Detailed information is currently being developed and will follow at a later date.

 

If you are interested in participating in the gastronomy concept, we are happy to accept suggestions.

IAA App

We are currently working on a partner model.

Driving license registration / registration is planned for the IAA app. Details including an extensive data protection concept are still being worked out.

A comprehensive concept for equipping the IAA with sufficient data is currently being developed.

IAA Ticketing

The exhibitor and his staff employed during the exhibition have a limited number of free exhibitor passes available. The number of free exhibitor passes is calculated as follows:

• Stand space up to 20 m²: 4 exhibitor passes

• For each additional 10 m² or part thereof: 1 exhibitor pass

Yes, the summit is open to all visitors at the weekend and is accessible with all valid ticket types.

Essencially, the open space in public places is accessible to everyone. As part of the IAA app, a concept for a participation fee that unlocks certain experiences, such as free use of local public transport, discounts in restaurants and beer gardens, competitions, etc. is under review.

No. There will be different ticket formats.

Yes, there will always be opportunities to buy tickets at various locations around the city.

The use is planned, further information will follow later.

Further details are currently being worked on and will follow at a later date.