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IAA MOBILITY Virtual 2021

Experience holistic mobility at the IAA MOBILITY 2021: digitally from anywhere in the world. From the comfort of your home or on the road - you can always be part of the future of mobility.

Present your topics on all online platforms. Live and on demand. as Mobility Content Hub is the gateway to the virtual world of IAA MOBILITY. Here, all formats of the (virtual) Open Space are displayed for all website visitors, device-independent and freely accessible, i.e. as an exhibitor you have maximum reach to all customer groups here.

Find here everything about all IAA Virtual Open Space offers

(Virtual) Summit (B2B)

For IAA MOBILITY exhibitors who have booked a stand onsite, the basic appearance at the virtual summit is included in the obligatory communication fee - there are numerous other attractive participation options, which you can find in the sales brochure.

Download Brochure now

IAA MOBILITY Virtual Open Space (B2C)

In the virtual Open Space area, the fascination of the physical IAA MOBILITY is transferred to virtual space. The visitor is picked up, informed and inspired in attractive broadcasting and streaming formats and exclusive entertainment formats. Visitors to the Virtual Open Space on get a fascinating insight into what is happening on site.

Visitors can join in the discussion, create their own content and get involved - real participation meets infotainment.

We offer numerous opportunities for exhibitors who want to reach their B2C target group virtually.

Download participation opportunities now | News & Stories is the home of IAA MOBILITY 2021 and content hub for highlights from the world of mobility. With an intelligent platform partner concept, the exciting news & stories become visible for all user groups and market participants.

We Share the Voice of IAA MOBILITY on YouTube, TikTok, Twitch, Instagram, Facebook, Twitter and LinkedIn.

Download participation opportunities now | Virtual Open Space

We offer you the happenings, stories and the festival feeling of the IAA MOBILITY virtually in one single place. The Virtual Open Space acts as a landing page on and Dashboard. It is the inspiring information center of IAA MOBILITY for virtual users and embeds the Open Space program in its heart. The streaming program of the Open Space as well as selected highlights from the Summit and the Blue Lane are available here directly and without login. The content will also be presented live and on demand in our social media platform ecosystem.

The Virtual Cockpit is also the entry point for business professionals. The login integrated on the page (Virtual Cockpit) leads them to the business area.

Download participation opportunities now | IAA MOBILITY TV

Present yourself, your innovations and your view of the future of mobility before and during the IAA Mobility on, YouTube, TikTok, Twitch and all other social media platforms.

For IAA MOBILITY 2021, we have set up a unique One Stop Shop system to achieve your communication and reach goals in an uncomplicated and KPI-based way.

You get the following services from a single source:

  •  Creation of content and suitable moving image formats
  •  Selection of suitable and wide-reaching influencers and creators
  •  Production of moving image content tailored to target groups
  •  Distribution of news, videos, reports and interviews
  •  The control of suitable media budgets with the IAA MOBILITY Media Toolkit

Book one of the limited slots in our live program now!

Download participation opportunities now

Virtual Event Platform

This is where the closed area begins, which is accessible to ticketed business professionals and accredited media representatives. The interactive streaming program of the Summit as well as access to physical and virtual exhibitors, workshops, etc. are integrated here.

Whether as a purely virtual or physical exhibitor on-site: Benefit from the Virtual Event Platform to reach your target group digitally and connect with international decision-makers and visitors of IAA MOBILITY Virtual 2021.

Maximize your media presence with an upgrade on the Virtual Event Platform.

Please note the booking deadline: September 01, 2021.

More information