IAA Mobility Virtual 2021

Experience holistic mobility at the IAA Mobility 2021: digitally from anywhere in the world. From the comfort of your home or on the road – you can always be part of the future of mobility.

One platform – diverse access options

IAA MOBILITY Virtual is the digital extension of IAA Mobility 2021. The Summit (incl. Conference) and Open Space (incl. Dialogue) platforms will be broadcast in the trade fair’s virtual space and address a wide range of target groups – media / press, business professionals and end consumers – with IAA MOBILITY Virtual, you as an exhibitor are able to reach all relevant stakeholders.

IAA.de as the Mobility Content Hub is the gateway to the virtual world of the IAA. Here, all formats of the (virtual) Open Space are freely accessible to all website visitors, i.e. as an exhibitor you have maximum reach to all customer groups. From the Open Space, all business professionals then have access to the (virtual) Summit, which is presented as a closed user group on the virtual event platform of Messe München.

Global access for all IAA Mobility participants

(Virtual) Summit (B2B)

Brand presentations, conference programs, virtual exhibitor sessions and networking will take place both virtually and on site. IAA Mobility exhibitors and participants who cannot travel to Munich because of travel restrictions can present and enjoy content via our virtual platforms. Of course, on-site trade visitors and press representatives can also use their trade fair tickets to access these digital features. This creates a major advantage: enhanced flexibility. Recorded content can be conveniently accessed online, both live and archived.

Good to know: IAA MOBILITY exhibitors with physical stands receive a basic presence at the virtual summit included in their mandatory communication fee – above and beyond this, there are a number of attractive opportunities to participate, which you can find in the sales brochure.

If your company cannot physically attend, we offer a number of opportunities to participate as a purely virtual exhibitor.

(Virtual) Open Space (B2C)

In the virtual Open Space area, the fascination of the physical IAA Mobility is replicated in the virtual realm – via attractive broadcasting and streaming formats, and a range of exciting and entertaining programs. Visitors to the virtual Open Space on IAA.de will gain interesting insights into what is happening on site in Munich. The program will be supplemented by a range of purely digital formats.

We offer numerous participation opportunities for exhibitors who in particular want to reach their B2C target group in virtually.

IAA MOBILITY Virtual 2021. An overview. Access and simplified user journey.

IAA.de is the home of IAA Mobility 2021 and a content hub for highlights from the world of mobility.

Everything from IAA Mobility in one place. The Virtual Cockpit serves as both a landing page on IAA.de and as a Dashboard. It is IAA Mobility’s inspiring information hub for virtual users and the heart of the Open Space program. The Open Space streaming program and selected highlights from the Summit and the Blue Lane are directly accessible to every website visitor, without a special login. The Virtual Cockpit is also the entry point for Business Professionals. The page’s login box leads visitors with tickets to the dedicated Business Area.

This is where the password-protected area begins, which is accessible to ticketed business professionals and accredited media representatives. The interactive streaming programme of the Summit as well as access to physical and virtual exhibitors, workshops, etc. are integrated here.