The new IAA

The IAA Mobility 2021 from 7 - 12 September in Munich means mobility of the future, commitment to constant change and a unifying platform for creation. Learn more about the mobility platform of tomorrow and your opportunities for participation.

Mobility is the foundation for freedom, prosperity, and encounters. We face new challenges daily, such as urbanization, climate change, and digitization. But instead of borders, we recognize the call for action. It is up to us to go new ways, ask questions, and find answers. Become part of the IAA platform, because your voice is crucial for the global change in mobility. Your journey begins now.

„Driving tomorrow – it’s your turn to lead into a new era of mobility.“

Preview

IAA Mobility 2021 Munich

Wherever there is movement, change follows. Lead this change into a new experience: more open, diverse, digital. We must rethink mobility every day. It is about much more than the car. It is not just a matter of standing close together as an industry but of taking the right steps jointly. What we need is a strong connection – between experts and industry, between automobiles and smart devices, between corporations and customers, between rails and roads, and above all from person to person. Take advantage of the new IAA to establish valuable contacts and connections across topics and industries.

  • The new IAA means dialogue. Become the most important interlocutor when it comes to making the future of mobility in public space a tangible experience. We offer you the platform for direct exchange with citizens and networks. 
  • The new IAA means diversity. It is open to the entire mobility chain – established brands meet determined pioneers. We invite innovative co-thinkers and initiators from all directions and represent a complete range of opinions. Use this diversity to showcase your point of view.
  • The new IAA means platform. It communicates and discusses mobility 365 days a year. It is not only present locally in Munich but also nationally at other satellite events and offers international appeal with a digital platform.

The New IAA – a New Concept

The IAA Mobility 2021 is as multilayered as mobility itself. Not only do we appeal to every mobility enthusiast in terms of content, but we also take them exactly where their interests lie. For the first time, we are creating two completely different experiences in different places.

The Summit in the halls of the Munich Trade Fair Center, which is completely geared to the needs of the B2B sector in  terms of theme and staging. And the Open Space, which transforms downtown Munich into a mobility experience for B2C visitors.

As a 360° mobility platform, Open Space invites all citizens not only to exchange ideas on mobility but also to try out new concepts directly. Therefore, vehicle highlights, autonomous means of transport, and brand-new technologies are also available outside the exhibition halls. Instead of classic brand staging, dialogue and entertainment  formats come to the fore in Open Space.
 

From the Blue Lane to micro-mobility circuits, IAA visitors experience all levels of mobility. Test-drives: behind the steering wheel and on the cargo bike, e-bike, or e-scooter. Exclusive city-center and near-city spaces will become the hot spots for urban staging, new formats, and unique experiences in 2021.

Become Part of the Radical Further Development!

Open Space

Use the Open Space to offer all visitors a unique mobility experience throughout the city. Munich will be the venue for a citywide dialogue about visions, innovations, and solutions in which you and your products can become the central theme.

Blue Lane

The Blue Lane is the fastest way to make sustainability tangible. Use IAA’s first-ever city-center test track as a link between the Summit and the Open Space and combine your latest low- and no-emission models with test-drives for all visitors.

Open Space

Present your brand, products, and ideas to the general public in the heart of downtown Munich.

Interested? Your contact
IAA exhibitor talking to a visitor

Summit

Do not just exhibit – enable visitors to try out your innovations directly on-site.

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Blue Lane

Reach top decision makers, industry giants, strong partners, and leading tech companies in the industry with your booth at the IAA 2021.

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Summit

Summit – the technical core of the new IAA. Here, everyone who wants to contribute to the future of mobility gets a voice. Enter a dialogue that challenges  the status quo. This is where decision makers, experts, industries and initiators develop the mobility of tomorrow and accelerate innovations.

Sustainable Footprint

Both the city of Munich and the people who live in it should benefit from the IAA in the long term. That is why we ensure, with environmentally friendly exhibition formats and framework conditions, that new mobility approaches, charging points, and other interfaces remain accessible and usable after the IAA.