In response to strong demand for Open Space locations, we are creating more B2C exhibition space with a segment-specific, thematic context: Open Space Extended.
This B2B2C area on the exhibition grounds is designed for exhibitors who want to address both B2B and B2C target groups. Both trade visitors with a Summit ticket and end consumers will have access to the entire area. Exhibitors at Open Space Extended also have access to the Summit and its integrated conference formats.
In contrast to the exhibitor mix in the Summit halls, exhibitors at Open Space Extended are grouped in thematically clustered halls: New Mobility, Bike and Sports Cars as well as Automotive.
The Open Space Extended on the exhibition grounds, including the outdoor area, offers space to accommodate visitors that would not be possible or only with lower capacity in Open Space in the city center.
In the B2B2C area halls, packages including stand construction can be booked.
These packages allow exhibitors to benefit from discounts on stand rental, no obligations to third parties (e.g. external stand builders), less preparation work on the part of marketing departments, and a significantly reduced financial risk.
We would like to introduce you to the different packages:
The outdoor area is all about experience. Here, exhibitors have a variety of opportunities to demonstrate their products. They can take part in various formats such as the Offroad Parcours, the Automated Test Track, the Bike & Micromobility Parcours and the Aviation Area. These formats enable exhibitors to showcase their latest products and technologies to IAA visitors.