Bring the future of mobility to where it will be experienced: the heallows you to fascinate end users in the most prominent sites around Munich's city centre.
More dynamic than any static trade fair production, a vibrant urban environment offers the perfect stage for your innovations and highlights. Create unique mobility events in an environment driven by experience consisting of futuristic art installations, culture, food creations and live entertainment.
Take tomorrow’s innovative mobility to where it will be practiced: right into the city center. The Open Space will take place on Munich’s most prominent inner-city squares: Marienplatz, Wittelsbacherplatz, Odeonsplatz, Residenzhöfe, Marstallplatz, Max-Joseph-Platz and Königsplatz. In contrast to static trade fair staging, the Open Space will focus on dialog and entertainment elements and forward-looking products. In addition, the mobility solutions on show can be experienced right here – on the Blue Lane or micromobility routes.
Interact with IAA visitors from a stage right in front of the Propylaea. Here you can address your B2C target group directly and benefit from the dual function of this space as an arrival and departure point for our Blue Lane test- & transfer route as well as the micro mobility stations on Brienner Strasse.
The Brienner Straße is the connection point between the Open Spaces. Here, you can present your micro mobility solutions in a highly frequented area and let interested parties test your products. Become a partner now!
The Odeonsplatz is among the most well-known addresses in Munich. Perfectly connected, it offers connections to public transport services and is, therefore, the ideal location to present micro mobility and individual transport.
With its green spaces, the picturesque Hofgarten is the perfect setting to communicate topics such as sustainability, CO2-reduction, noise pollution, and alternative mobility concepts. It is perfectly suited as a start and entry point to test micro mobility.
Kaiserhof & Brunnenhof
Regardless of whether as an art installation or an innovation area, show the brilliance of your future visions against the backdrop of impressive historical surroundings. Use this dynamic space where future mobility meets tradition for your product presentations and service offers
The Apothekenhof offers the ideal start and entry point for test drives.
Reach your target audience at Marstallplatz. At this unique site in the city centre we are offering space for brand pavilions to entice visitors with your products, services and direct test drives. Ideally located for cycle and e-bikes expositions of all kinds.
With a stage on the Marienplatz, we are offering a space for dialogue in the middle of Munich city centre to allow the exchange of views on societal, environmental, and political topics. Take the opportunity to participate in debates as a company or engage in topics as an individual.
As a 360° mobility platform, the IAA involves all citizens outside the exhibition halls with the Open Space. Dialog, entertainment, here everyone becomes part of the discussion, the learning, the sharing, the fascination and the creation. In the heart of the city you can turn customers, skeptics and enthusiasts into partners. Gain attention and new thinking impulses. Product & vision presentations included.
We want to think the future of mobility holistically by engaging the users of today and tomorrow actively. For this reason, the Open Space Stages will be home to a smartly curated program fulfilling all of these needs.
Book your stage presence at the heart of Munich. Inspire via keynote, a product presentation, showcasing your vision of the future, a panel discussion and many more. Or open the hearts and minds via a cultural or creative act. Showcase either your own or become a sponsor of the IAA Mobility formats. Ranging from Yoga sessions to reach a morning mindfulness to concerts and show acts.
For further information please find here the Exposé about the Königsplatz Stage.
We not only put new mobility concepts on the road, but also bring innovations and visions closer to people. Present your individual mobility experiences right where the citizens are - in the heart of the city. Against a backdrop between the pulsating urbanity and tradition of Munich, we offer a stage for interactive brand stagings.
Unique brand experience in the heart of the city in close contact with customers. New staging opportunities in urban contexts. Bestow individual mobility experiences onto an entire city. Use the Brand Pavilion to increase your reach. Position your brand as an agile player in a changing industry. Reach interest groups and capture new target audiences. Make technology tangible and deconstruct reservations. Do not just demonstrate innovation, but inspire your audience.
Trusted Location Partner
The future belongs to innovative mobility! As part of the IAA MOBILITY, Munich transforms into a Mobility Experience and attracts people from all over the world to our city.
Take advantage of this opportunity to become the place for valuable contacts, connections and experiences as a Trusted Location Partner. Expand your customer base by increasing your visibility to IAA MOBILITY and become part of the official IAA MOBILITY Community now!