IAA MOBILITY Summit: top-level industry meeting

For four whole days, the IAA MOBILITY Summit on the exhibition grounds will be the industry’s top-level B2B meeting. This is the place to be for world premieres and innovations, and an important driver of inspiration in the mobility sector. Established players will meet with new companies – this will link tradition and progress.

International sector meeting on mobility of the future

The IAA Mobility 2021 is the focus of attention from the press, the own target groups and the public. The Summit offers the perfect stage for this, which is made up of exhibition, press conferences, stage presentations and networking elements.

The future mobility is within reach.
The future mobility is within reach.

The exhibition of the entire mobility chain will make the future of mobility tangible and turn the Summit into a unique experience. Another key aspect will be knowledge transfer. Masterclasses offer an opportunity to build up valuable knowledge about the sector. The IAA Conference will be a platform for discussion and experiences, encapsulating what is at the heart of the Summit.

Content and functions of the IAA Summit

Companies showcase their drive for innovation and their specialist know-how. Exhibition areas can also be used jointly if desired. Furthermore, exhibitors can integrate their exhibits into the Guided Tours, the curated concept spaces, or the experience formats. Exhibitors will also be able to participate in the program of press conferences.

Make a binding registration for your stand here.

Your contact for questions is the IAA Exhibitor Service, e-mail: iaa@vda.de.

The Conference gives the exhibitors the opportunity to book a slot on the product stage or take part in the IAA Academy formats (masterclasses). You can find more information about the IAA Conference here .

Your contacts for questions are Klaus Vartzbed and Isabella Bayer.


The Open Space Extended will take place on the exhibition grounds in Munich. This area is an extension of the Open Space, close to the Summit.

The Open Space Extended is used by exhibitors who want to address both B2B and B2C target groups. Trade visitors with a Summit ticket as well as end consumers have continuous access to the area. The Open Space Extended also opens on September 6th, the press and media day, for press activities by the exhibitors.

The exhibitor segments bike, sports cars and motorsport and classic cars can be found here.

The following exposés are available for more information on the segments:


Sports cars


Register your stand at the Open Space Extended.

Your contacts for questions are Jessica Delvos, Simon Bellin and Bastian Dietz for bikes.

Exhibitors can hold their press activities on their own stand, book slots on conference stages or rent a room in the ICM or press center.

More information on the various options and the registration form for booking a slot on a conference stage can be found here .

The coordinated query for the press activities will be made by Messe München in the middle of march.

We offer exhibitors a variety of decentralised communication touchpoints – giving them maximum exposure during the event to present their companies, brand messages and topics beyond their trade fair stands. Whether hosting a networking or hospitality event, or showcasing speakers and topics in a conference format, you have a fully integrated presence as an exhibitor, and can use your stand as a funnel to cultivate the contacts you make during other events.

Find out more about the curated concept spaces “Business Club House” and “Sustainability Lounge” as well as the participation opportunities offered there.

Your contact for questions is Astrid Schormann.

Startups are essential participants in the IAA Mobility. The central and attractive placement of the startup areas puts the young companies at the center of the visitor traffic. Thanks to an open and modern stand construction concept, the IAA offers startups a good basis for a professional company presentation for guiding business meetings.

Through the participation formats, startups can also present their innovative strength and potential through master classes or keynotes in addition to the exhibition space.

Find out more about startups at the IAA and the startup offers.

Your contact for questions is Simon Bellin.

An IAA Career is also planned for IAA Mobility 2021.

The aim of this initiative is the direct exchange between HR contacts and potential applicants. On site. Personally. Current.

The IAA Career is planned decentrally - the HR departments can be available to IAA Mobility visitors for discussions and questions at the company's exhibition stands. Participating companies can present themselves as attractive employers at the IAA Mobility and are advertised through appropriate marketing measures to generate high visibility digitally and on site.

In the exposé you will find detailed information about the participation options. You can register directly using the registration form.

Your contact for questions is Jessica Delvos.

Resting places, concentrated working and productive dialog

Co-working spaces and lounges are available for visitors, which invite them to stay longer.

Exhibitors can rent meeting or workshop rooms and book the Seeblick restaurant exclusively.

Please send room inquiries by email to the Technical Exhibition Service of Messe München, stating the required size or number of people, the technical requirements and the date.

Your contact for detailed information about sponsorship opportunities is Patrick Keller.

For the IAA MOBILITY, the VDA and Messe München are working closely with stand construction service provider MEPLAN GmbH. The IAA team has developed four different stand construction offers exclusively for the IAA MOBILITY 2021 based on the exhibitors' requirements.

The stand stand packages were specifically designed for the exhibition grounds and adapted to the requirements of the Summit. In addition to the Basic and Exclusive offers, exhibitors can also choose from two carbon-neutral stand construction options. All options can be customized to suit individual requirements.

For detailed information, please contact the MEPLAN experts for professional advice. Find out more about the IAA stand packages here.


At the Summit and in the Open Space Extended, packages including stand construction can be booked for special segments.


The Sustainability Lounge presented by PwC Germany offers an ideal platform for placing topics, innovations and speakers. The attractively located area in Hall B3, which is integrated into the Summit, offers a conference arena and a networking area exclusively for this purpose.

Ideal for companies and brands wanting to present themselves as thought leaders on the subject of sustainable mobility and to establish and maintain personal industry contacts in a more intimate and exclusive setting.

The new exhibition hall concept

Our new hall concept provides for a mix of exhibitors of all mobility players. This creates new synergies between the companies and the visitors. Furthermore, we enable the exchange between established global players in the industry and aspiring startups.

Your benefits through the new hall concept:

  • The attraction of each hall is consistent across the board.
  • The character of the Summit can be experienced holistically.
  • All exhibitors are connected to the value-added chain in a holistic way.
  • It allows for interdisciplinary networking.

The Summit is open at the weekend for consumers

At the weekend the Summit opens for consumers and allows you to reach an entirely new target audience.

Which benefits does this give you?

  • Employer Branding: Take the opportunity to present yourself as an attractive employer for relevant target audiences and get in contact with the talent you are looking for.
  • Agenda setting: Shape your public perception and present your visions to a broad B2C audience.
  • Traffic driver: Visitors in the B2C target group represent a huge gain on the grounds.

Why should you be represented at the Summit?

Be a part of THE B2B Summit of the mobility industry!

The IAA concentrates the combined know-how of the mobility industry in one location, setting the bar for future-orientated mobility.

Position yourself as a relevant and creative actor in the mobility industry.

Become a trendsetter and driving force!

The Summit is THE place for world premieres, innovations and announcements in the mobility industry.

Use this platform to drive changes and introduce new trends with your products and services and to generate good coverage in the press.

Make new contacts!

The mobility industry gets together at the Summit.

Our concept offers you the best opportunities to get to know key players from the branch and make valuable contacts.