IAA MOBILITY Summit: top-level industry meeting

For four whole days, the IAA MOBILITY Summit on the exhibition grounds will be the industry’s top-level B2B meeting. This is the place to be for world premieres and innovations, and an important driver of inspiration in the mobility sector. Established players will meet with new companies – this will link tradition and progress.

International sector meeting on mobility of the future

The IAA Mobility 2021 is the focus of attention from the press, the own target groups and the public. The Summit offers the perfect stage for this, which is made up of exhibition, press conferences, stage presentations and networking elements.

The future mobility is within reach.
The future mobility is within reach.

The exhibition of the entire mobility chain will make the future of mobility tangible and turn the Summit into a unique experience. Another key aspect will be knowledge transfer. Masterclasses offer an opportunity to build up valuable knowledge about the sector. The IAA Conference will be a platform for discussion and experiences, encapsulating what is at the heart of the Summit.

The new exhibition hall concept

Our new hall concept provides for a mix of exhibitors of all mobility players. This creates new synergies between the companies and the visitors. Furthermore, we enable the exchange between established global players in the industry and aspiring startups.

Your benefits through the new hall concept:

  • The attraction of each hall is consistent across the board.
  • The character of the Summit can be experienced holistically.
  • All exhibitors are connected to the value-added chain in a holistic way.
  • It allows for interdisciplinary networking.

Content and functions of the IAA Summit

Companies showcase their drive for innovation and their specialist know-how. Exhibition areas can also be used jointly if desired. Furthermore, exhibitors can integrate their exhibits into the Guided Tours, the curated concept spaces, or the experience formats. Exhibitors will also be able to participate in the program of press conferences.

Make a binding registration for your stand here.

Your contact for questions is the IAA Exhibitor Service, e-mail: iaa@vda.de.

The Conference gives the exhibitors the opportunity to book a slot on the product stage or take part in the IAA Academy formats (masterclasses). You can find more information about the IAA Conference here .

Your contacts for questions are Klaus Vartzbed and Isabella Bayer.

 

Exhibitors can hold their press activities on their own stand, book slots on conference stages or rent a room in the ICM or press center.

More information on the various options and the registration form for booking a slot on a conference stage can be found here .

The coordinated query for your press activities will be made by Messe München in March.

Startups are essential participants in the IAA Mobility. The central and attractive placement of the startup areas puts the young companies at the center of the visitor traffic. Thanks to an open and modern stand construction concept, the IAA offers startups a good basis for a professional company presentation for guiding business meetings.

Through the participation formats, startups can also present their innovative strength and potential through master classes or keynotes in addition to the exhibition space.

Find out more about startups at the IAA and the startup offers.

Your contact for questions is Simon Bellin, e-mail: simon.bellin@messe-muenchen.de.

Detailed information on the IAA Career 2021 will be published shortly.

Your contact for questions is Jessica Delvos, e-mail: jessica.delvos@vda.de.

The Summit is open at the weekend for consumers

At the weekend the Summit opens for consumers and allows you to reach an entirely new target audience.

Which benefits does this give you?

  • Employer Branding: Take the opportunity to present yourself as an attractive employer for relevant target audiences and get in contact with the talent you are looking for.
  • Agenda setting: Shape your public perception and present your visions to a broad B2C audience.
  • Traffic driver: Visitors in the B2C target group represent a huge gain on the grounds.

Open Space Extended: The B2B2C area on the exhibition grounds

The Open Space Extended will take place on the exhibition grounds in Munich. This area is an extension of the Open Space, close to the Summit.

The Open Space Extended is used by exhibitors who want to address both B2B and B2C target groups. Trade visitors with a Summit ticket as well as end consumers have continuous access to the area. The Open Space Extended also opens on September 6th, the press and media day, for press activities by the exhibitors.

The exhibitor segments bike, sports cars and motorsport manufacturers, tuners, aftermarket and classic cars can be found here.

The following exposés are available for more information on the segments:

Register your stand at the Open Space Extended.

The outdoor area is all about experience. Here, exhibitors have a variety of opportunities to present their products. Exhibitors can participate in various formats such as the Offroad Parcours, the test track, the bike parcours and the aviation area. These formats enable exhibitors to make their latest products and technologies accessible and tangible to IAA visitors.

You will find detailed information on the IAA Offroad Parcours in the exposé and registration form .

Curated concept spaces

We offer exhibitors a variety of decentralised communication touchpoints – giving them maximum exposure during the event to present their companies, brand messages and topics beyond their trade fair stands. Whether hosting a networking or hospitality event, or showcasing speakers and topics in a conference format, you have a fully integrated presence as an exhibitor, and can use your stand as a funnel to cultivate the contacts you make during other events.

Find out more about the curated concept spaces “Business Club House” and “Sustainability Lounge” as well as the participation opportunities offered there.

Your contact for questions is Isabella Bayer, e-mail: isabella.bayer@messe-muenchen.de.

Working, Networking and Hospitality

Co-working spaces and lounges are available for visitors, which invite them to stay longer.

Exhibitors can rent meeting or workshop rooms and book the Seeblick restaurant exclusively.

Please send room inquiries by email to the Technical Exhibition Service of Messe München, stating the required size or number of people, the technical requirements and the date (e-mail: tas.iaa@messe-muenchen.de).

Detailed information about sponsorship opportunities will be published shortly.

Your contact for questions is Patrick Keller, e-mail: patrick.keller@messe-muenchen.de.

Why should you be represented at the Summit?

Be a part of THE B2B Summit of the mobility industry!

The IAA concentrates the combined know-how of the mobility industry in one location, setting the bar for future-orientated mobility.

Position yourself as a relevant and creative actor in the mobility industry.

Become a trendsetter and driving force!

The Summit is THE place for world premieres, innovations and announcements in the mobility industry.

Use this platform to drive changes and introduce new trends with your products and services and to generate good coverage in the press.

Make new contacts!

The mobility industry gets together at the Summit.

Our concept offers you the best opportunities to get to know key players from the branch and make valuable contacts.