IAA MOBILITY Open Space: in the heart of the city

The Open Space is where the IAA MOBILITY 2021 will unfold to the general public. It will convert Munich’s most beautiful squares into stages and forums for dialog on mobility concepts for the future.

Dialog and entertainment – the Open Space

As a 360° mobility platform, the IAA’s Open Space aims to involve everyone who is outside the exhibition halls. The Open Space will be the venue for a citywide dialog about visions, innovations and sustainable mobility solutions for the future – all brought together in a varied program combining entertainment and information. The Open Space will comprise the dialogue areas, the mobility parcourse and the brand spaces.

Prominent squares in Munich’s city center

Take tomorrow’s innovative mobility to where it will be practiced: right into the city center. The Open Space will take place on Munich’s most prominent inner-city squares: Marienplatz, Wittelsbacherplatz, Odeonsplatz, Residenzhöfe, Marstallplatz, Max-Joseph-Platz and Königsplatz. In contrast to static trade fair staging, the Open Space will focus on dialog and entertainment elements and forward-looking products. In addition, the mobility solutions on show can be experienced right here – on the Blue Lane, micromobility routes or the micromobility parcourse.

Our central stage and a food court can be found on the Königsplatz, directly in front of the Propylaea. This is the ideal location for presenting products, portraying your vision and other B2C events. Additionally, the Königsplatz is also the entry and exit point to the Blue Lane, our innovative transfer and test track as well as the start and arrival point for micro mobility solutions on the Brienner Straße.


The Brienner Straße is the connection point between the Open Spaces. Here, you can present your micro mobility solutions in a highly frequented area and let interested parties test your products. Become a partner now!


The Odeonsplatz is among the most well-known addresses in Munich. Perfectly connected, it offers connections to public transport services and is, therefore, the ideal location to present micro mobility and individual transport. 


With its green spaces, the picturesque Hofgarten is the perfect setting to communicate topics such as sustainability, CO2-reduction, noise pollution, and alternative mobility concepts. It is perfectly suited as a start and entry point to test micro mobility. 




The Kaiserhof is available to you as an attractive exhibition space with historical ambience. You have the opportunity to present your products and services in a unique atmosphere. 



At the Brunnenhof you can create free installations and implement creative approaches to captivate visitors with your product range. Design your own interactive station in a breath-taking setting



The Apothekenhof offers the ideal start and entry point for test drives.


Bring your products and services closer to the public. Present your brand in the Brand Pavilion on a space curated by our team where the public can test your offers. From this central location you can set off on test drives straight from the stand. Take advantage of the opportunity to present your bicycle and e-bike portfolio on the Mastallplatz.


With a stage on the Marienplatz, we are offering a space for dialogue in the middle of Munich city centre to allow the exchange of views on societal, environmental, and political topics. Take the opportunity to participate in debates as a company or engage in topics as an individual.


The perfect addition to your brand appearance

Brand Pavilion

Unique brand experience in the heart of the city in close contact with customers. New staging opportunities in urban contexts. Bestow individual mobility experiences onto an entire city. Use the Brand Pavilion to increase your reach. Position your brand as an agile player in a changing industry. Reach interest groups and capture new target audiences. Make technology tangible and deconstruct reservations. Do not just demonstrate innovation, but inspire your audience

Additional & Off Locations

Use the Off Locations from our network of partners or our company-owned locations to present yourself outside of the IAA exhibition areas. Achieve a high level of media reach thanks to product placements, exhibition spaces, programmes in clubs, museums, cultural sites and in public spaces.

Stage Areas Königsplatz & Marienplatz

Dialog, Entertainment, here, everyone is part of the discussion, the learning, the sharing, the fascination, and the designing. In the heart of the city, you can transform customers, sceptics, and enthusiasts into your partners. Gain attention and new input. Present your products and your visions. Make your encounters leave a lasting impression with help from celebrities, testimonials, music acts and ambassadors.


Use the IAA MOBILITY Parcours to treat visitors to exciting test drives on location. A convenient connection to the digital services of the IAA app aid this. Dynamic Parcours tracks on the Brienner Straße or Hofgartenstraße provide the space to experience vehicles in various situations – whether car, bicycle or escooter. Present yourself prominently as a sponsor in our brand space or place your vehicle in the exhibition and experiences spaces for maximum interaction. Direct customer contact on location.

  • Ready to use: for unforgettable experiences
  • Traceable: measure your success
  • Target audience: hands-on formats for all interested parties
  • Enlightenment: foster the imagination, impart knowledge, and deconstruct prejudices.

Hospitality Suites

Become a premium partner of one of our hospitality suites and gain access to an exclusive location to meet with your customers, even those in the Open Space.

IAA visitors can try out everything on site, from cars and bicycles to e-scooters and e-bikes, to local public transport. Unique mobility experiences, exciting food concepts, art, culture and entertainment turn busy inner-city squares into stages for urban displays, new formats and unique experiences.