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Cycling is an essential part of the 360° mobility concept of IAA

The bike industry will showcase the latest trends for an international B2B2C audience. The 2021 edition of the biennial World Cycling Forum will bring together key stakeholders from around the globe. The cycling segment is set to feature conventional and electric bikes.

The cycling segment features conventional bikes and e-bikes. It is hosted at two locations in Munich:

  • Open Space” – The B2C brand & product experience hubs located downtown, which are accessible for all end consumers without the need for a ticket.
  • The Munich Trade Fair Grounds – IAA MOBILITY’s main hub – are also split into two parts: A) The “Summit” that is open only for B2B professionals from Tuesday to Friday, and for B2C visitors on the weekend. B) The “Open Space Extended” that is accessible to the media, B2B and B2C visitors on all days (Sept. 7th to 12th). The cycling segment is located in the latter B2B2C area. An outdoor cycling & LEV test track will also be constructed in this area of the trade fair grounds.

IAA MOBILITY is offering the bicycle industry all-inclusive pre-built booth options at the Summit, which include allocation of some free square meters at the Open Space, for classic bike-festival event set-ups.

View of the bike-area at IAA MOBILITY Summit 2021

If you are interested in presenting your brand of bicycles or components, please contact Cycling Category Manager Bastian Dietz.

Are you ready to help shape the future?

Robbert de Kock, President and CEO WFSGI

All cycling stakeholders (industry players, NGOs, federations, media representatives, political decision makers, urban infrastructure planners, academia & co.) can share their knowledge and visions on the many dialog platforms spread across both the Open Space and the Summit. The IAA Conference on the Summit in particular will bring together all the different mobility segments and key players.

The World Cycling Forum (WCF), which was hosted in Porto/Portugal in 2017 and in Rotterdam/Netherlands in 2019, will also be joining the IAA MOBILITY in 2021 on September 6th and 7th. The WCF was initiated by the World Federation of the Sporting Goods Industry (WFSGI) to bring the bicycle industry and interest groups from around the world together to discuss the latest trends, share their knowledge and network with their peers. “The focus on mobility creates many synergies for our members and brands and it will give us an ideal opportunity to develop a complimentary program while still delivering the topics that members of the WFSGI, as well as the cycling industry community, will find interesting and stimulating,” says Robbert de Kock President and CEO of the WFSGI.

„The IAA will showcase mobility in all its diversity.“

Jürgen Mindel, Managing Director of the German Association of the Automotive Industry (VDA)

“New city, new concept, new ideas: from now on the IAA will showcase mobility in all its diversity – from cars and bicycles, to tech & connectivity, light electric vehicles (LEV), public transport, urban air aviation and more. As in previous years, the WCF will be a stand-alone event for the cycling industry’s key players. On both the conference platforms and at the tradeshow summit, the automotive and cycling industries can complement each other on their quest to find the mobility solutions of the future,” says Jürgen Mindel, Managing Director of the German Association of the Automotive Industry (VDA).”

Current participating companies