The Blue Lane Road is one of the absolute highlights of the IAA formats and offers you the opportunity to present your products llive on the route between Summit and Open Space troughout the entire event.
The 12 km long route between Summit and Open Space offers a wide variety of traffic situations for drivers, passengers and spectators. Here, zero-emission vehicles (BEV,PHEV,FEV) as well as the latest technologies and developments can be presented under real-life conditions. A functional environmental lane will also be temporarily installed on an approximately 5.1 km section in each direction of travel as a pilot project to reduce pollutant emissions and traffic volumes by giving preference to e-vehicles and forming carpools.
Conditions & important Information:
Probe- & Shuttlefahrten Aussteller:
On the Blue Lane visitors can test latest vehicle innovations in real road traffic in the form of test drives and/or shuttle rides. Exhibitors will demonstrate future-oriented technologies and features such as traffic jam assistants, AVP, 5G or intelligent traffic light systems. The Blue Lane arrival & departure points are located at the Summit in the easily visible and accessible parking lots P8 at the East Entrance of the exhibitions grounds. At the Open Space, the arrival and departure points are distributed over several locations (Arcisstraße, Galeriestraße, Apothekenhof, Wittelsbacher Platz, Operngarage). Further information can be found in the Blue Lane Exposé and in the registration form.
Bus companies and manufacturers can demonstrate their zero-emission vehicles on the Blue Lane Road between Summit & Open Space as official IAA shuttle buses. The rides will be enriched by different entertaining formats such as talks, lectures, concerts, VR/AR applications, etc. and thus become unique mobility experiences for the visitors.