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Advantages & Formats

Only those who are ready for change can play a role in shaping the future. We are definitely prepared, and we are already thinking of ways to transform the IAA. Are you ready? The stage is yours.

Discover the new formats Summit, Conference, Blue Lane and Open Space.

The IAA Mobility 2021 is as complex as mobility itself

Not only do we pick up every mobility enthusiast in terms of content,  but we also create three unique formats – Open Space, Blue Lane,  and Summit – each with an entirely different focus and all kinds of  new opportunities. The Summit in the halls of the Munich Trade Fair Center, which is thematically and scenically oriented to the needs of the press and B2B visitors. The Blue Lane as a test track for sustainable technologies. The Open Space, which transforms downtown Munich into a mobility experience for B2C visitors.

Summit - Mobility meets Professionals

The Summit forms the content core of the IAA Mobility 2021. The motto of the summit is: "Mobility meets Professionals". In addition to the classic rental of exhibition space, we also offer quite more formats such as press conferences, stage presentations and networking elements. The Summit is the perfect opportunity to present your company and make valuable contacts.

When it comes to world premieres, the eyes of the press, industry and target groups are focused on the IAA. The Summit provides the perfect stage for this, comprising familiar format modules such as press conferences, stage presentations and networking elements, in particular in the B2B sector. The clear focus allows new synergies to be generated and qualitatively valuable contacts to be made. The new hall layout likewise stands for a hand-inhand mentality.

Conference

The IAA Mobility Conference is offering informative and participatory conference formats, making the broad range of topics tangible for all visitors. Mobility experts can apply now to be speakers for the IAA Conference in our Call for Paper. You can get more information here about our attractive participation opportunities, for example, speaker slots for our exhibitors' stage, as well as places in the IAA Academy masterclasses.

IAA Conference Brochure

Open Space - Mobility meets Everybody

Take tomorrow’s innovative mobility to where it will be lived – in the city. The Open Space will take place in the most prominent squares of Munich’s city center: Marienplatz, Wittelsbacherplatz, Odeonsplatz, Residenzhöfe, Marstallplatz, Max-Joseph-Platz, Königsplatz. In contrast to a static trade fair staging, dialogue and entertainment-focused elements as well as futureoriented products will be in the foreground in the Open Space. In addition, the showcased mobility solutions will be made tangible directly on site, whether on the Blue Lane or on micro-mobilty routes and courses.

Blue Lane - Transfer & Test track

The Blue Lane connects the Summit on the exhibition grounds with the Open Space in Munich city centre. The 12 km lane is both a transfer route as well as the ideal test track for your products. Taking some of the most attractive routes in the city, the Blue Lane is the quickest way to make sustainable, future-oriented mobility an experience. The Blue Lane offers the perfect conditions to convince visitors of the advantages of your vehicle by offering exciting, real-life driving experiences.

 

Mobility on demand in 3 parts

Road:

  • Demonstrate your new vehicles and technology. The Blue Lane provides you with the perfect route along the autobahn and inner-city streets for zero-emission and high occupancy vehicles. The pilot project begins in 2021 and is set to become an established highlight in Munich.

Underground:

  • Do you need to move quickly between locations? No problem – use the IAA metro connection between the Summit and the Open Space.

Micro mobility:

  • Participate and help shape a new, interactive mobility concept today! Secure a place for your products and excite your target audiences in the urban setting of the Blue Lane. Dynamic Parcours tracks on the Brienner Straße or the Hofgartenstraße provide space to experience all types of vehicle – from e-bike to e-scooter - in different situations.