Details and documents for exhibitors:

Further important information:

Shop and further Services

The Shop

The Shop of Deutsche Messe AG offers all exhibitors a comprehensive range of services and products to make their IAA presentation even more successful.

To log in to the shop for the first time and unlock your account, please use the link from the mail sent by Deutsche Messe AG. Should you have not received the Email containing the activation code, please contact the shop support at:

Telephone: + 49 (0) 511 - 89 37 000

If you have already registered at the shop, you can login at and order the required products and services easily online.

  • Shop - Prices for services


  • Flyer IAA Packages

    Are you looking for a stand construction partner? With the “IAA Packages“ VDA and Deutsche Messe AG are happy to offer you everything you need in order to get the most out of your IAA participation.

  • Order form IAA Packages
  • Stand construction services – Modular stands
  • Fittings for your tradeshow stand
  • The Classified Directory of Deutsche Messe

    Use this handy tool to locate the right providers for any goods, services or support you need at the Hanover Exhibition Center. Just choose the category of interest or run a keyword search.

    Entries in IAA catalog, Internet and IAA CV App

    Catalog (for exhibitors only):
    Exhibitors can book a range of different advertisements or a bookmark in the Catalog. For exhibitors and co-exhibitors an entry in this official IAA-Catalog and other trade show media is obligatory. Further information, order forms for Catalog entries, and pricing are available here.

  • Information catalog entry
  • Order form catalog entry
  • Online-Advertisement / Banner types
  • You are looking for a stand construction company?

    The search agent of FAMAB Verband Direkte Wirtschaftskommunikation e.V. enables you to find suitable exhibition stand designer/constructors with different selection criteria.

    Untrustworthy publishers of exhibitors’ catalogues

    WARNING: The VDA does not cooperate with the organisations EXPO GUIDE S.C., Mulpor Company (International Fairs Directory), Inkasso GmbH or Premium Recovery AG.

    The Mexican-based firm EXPO GUIDE S.C. offers listings in an online database. For some time now VDA exhibitors have been contacted by this company with references to “data checks/end of validity” and offering updated entries in an “Exhibitors’ directory for trade shows and exhibitions”.

    As the organiser of the IAA Cars and IAA Commercial Vehicles and publisher of the catalogue of IAA exhibitors, the VDA wishes to point out that it has no contractual connections of any kind with EXPO GUIDE S.C. or Mulpor Company (International Fairs Directory).

    We wish to draw your attention to the information sheet issued by AUMA (Association of the German Trade Fair Industry). It contains information about the practices of EXPO GUIDE S.C. and other dubious providers of exhibitors’ directories, along with suggested responses and a specimen reply that you can use if you have already received an invoice from EXPO Guide S.C.

    Official IAA catalog

    The official IAA catalog is compiled on behalf of the VDA by

    Messe Frankfurt Medien und Service GmbH
    Ludwig-Erhard-Anlage 1
    D-60327 Frankfurt am Main
    Tel.: +49 69 7575-5131

    Messe Frankfurt Medien und Service GmbH will contact the exhibitors by email from the end of April.