https://www.iaa.de/en/exhibitors/advertisement/

Advertisement at the 67th IAA Cars 2017 in Frankfurt/Main

On this site you will find information regarding advertising possibilities and advertising material for the IAA Cars. More information and statistics about the IAA can be found here.

1. Advertisement on the official IAA-Website iaa.de

On iaa.de you can book a various range of banners in order to promote your company. The banners will be online for eight continuous weeks. Those weeks will include time before, during and after the IAA. Detailed information on web banners, i.e. types and charges as well as order forms will be available at this place by the beginning of April.

  • Online-Advertisement / Banner types
  • For further questions or in case you are interested please contact:
    BESTSELLER GMBH
    Phone: +49 89 90119-515
    Email: messefrankfurt@bestseller.de
    On behalf of the Messe Frankfurt Medien und Service GmbH

    2. IAA Cars App – Advertising options in the official IAA CV App (iPhone®, iPad®, Android)

    A great many visitors make use of apps for planning their agendas and navigating on site. Place a smartphone ad and maximize your impact at the show!

    For further questions or in case you are interested please contact:

    Mrs. Katja Anssar
    Deutsche Messe
    Phone: +49 511 89-34314
    Email: advertising@messe.de

    Mrs. Anne Christin Fusch
    Deutsche Messe
    Phone: +49 511 89-31324
    Email: advertising@messe.de

    3. Advertisement in official IAA-Publications

    The VDA edits a range of publications for the IAA. You can use following media for your presentation:

    Catalog (for exhibitors only):
    Exhibitors can book a various range of advertisements or a bookmark in the catalog. For exhibitors and co-exhibitors an entry in the exhibition catalog and other trade show media is obligatory. You may specify a firm representative, who will be shown in the press brochure as the contact person, in the “Contact Person for Journalists” form. This service is free of charge.

  • Information brochure for catalog entry
  • Order forms for catalog entry

  • For further questions or in case you are interested please contact:
    Messe Frankfurt Medien und Service GmbH
    Publishing Services
    Phone: +49 69 75 75-51 31
    Email: katalog.iaa@messefrankfurt.com

    IAA Premiere-Guide (for exhibitors only):
    As a special service for national and international journalists as well as exhibitors, the VDA publishes the “IAA Premiere-Guide” with all World-, European- and German premieres presented at the IAA. The IAA Premiere-Guide will be published on the first press day (September 12, 2017) as a bilingual Anglo-German brochure and online version. In June exhibitors will receive a detailed e-mail invitation by the VDA to participate in the Premiere Guide. Taking part in the IAA Premiere Guide is free of charge as well as the Premiere-Guide.


    For further questions or in case you are interested please contact:
    Mrs. Sabine Steinhoff
    VDA
    Phone: +49 30 897842-133
    Email: steinhoff@vda.de

    Press information brochure (for exhibitors only):
    Advert on the back cover/insert in the brochure.
    For further information and contact details see Sponsoring.

    Information sheet at the press conferences (for exhibitors only):
    Branding/advert on the front.
    For further information and contact details see Sponsoring.

    Please see section Sponsoring for further advertising possibilities.

    4. Participation in test drives and offroad parcours

    Show your vehicles in action! At the IAA Cars you can give visitors the chance to gain an impression of what it feels like to drive a particular vehicle during a test drive in road traffic or you can take part at the Offroad Parcours and give them an impression how it feels like to drive in a challenging area.

    More information and the possibility for registration will be available at the end of march.

    For further questions or in case you are interested please contact:
    Mrs. Anja Michael
    VDA
    Email: michael@vda.de

    5. Match & Meet – Networking platform

    Several weeks before the IAA opens its doors, the exhibitor has access to a database-supported online platform that you can use to arrange meetings at your stand with potential cooperation partners, trade visitors and other exhibitors at the IAA. A Link at the official IAA website and ticket shop leads you directly to the networking platform. The exhibitors’ participation in Match & Meet will also be indicated besides your entry in the exhibitors list.
    This service is free of charge for exhibitors and visitors.

    Against a small fee you can upload your company logo at the Match & Meet platform in order to enhance your contact opportunities.

    For further questions or in case you are interested please contact:
    Dr. Eberhard Roloff
    Internex Consultants + Communications
    Phone: +49 511 780-99966
    Email: info@internex.cc

    6. IAA Communication Plus – Advertising possibilities for SME exhibitors

    The Communication Plus service initiative of the IAA and its cooperation partner Internex Consultants + Communications provides an effective and innovative tool for communication relating to all aspects of your trade fair participation.

    • 360º video stand profiles for the IAA
      Exhibitors at IAA Cars can commission a 360° video profile of their trade fair stand that will be shot on the 1st or 2nd press day. This virtual reality (VR) content will then be shown on the official IAA YouTube account. Stand profiles can also be viewed using Facebook, special apps, browsers, smartphones and VR glasses.

      The exhibitor’s stand and products will be brought to life for customers even before the trade fair starts, both on all days of the fair and after the event. Users have the option of viewing the content from various angles and they can also take a virtual tour of the stand.

      Look at an example here


    • Press service
      Exhibitors from the SME sector often find it particularly difficult to attract media attention during trade fairs. Professional support can significantly increase the exhibitor’s chances of having his innovations, products and services featured in media relevant to you before, during and after the IAA. To that end, the IAA provides a comprehensive offering to support exhibitors in trade fair-related press work. Specialists in trade fair PR from Internex Consultants + Communications can offer assistance and help implement the modules according to your requirements.

    • Video reports from your trade fair stand
      Exhibitors can present the company, its products and innovations in word and image through a professional video in a journalistic format, which will be shot at the company’s stand during the press days. The very next day, the video will be posted in the “video reports from exhibitor stands” section of the IAA website and beside the entry in the exhibitor guide. It can be viewed with just a single click.

      Video reports from Exhibitor Stands at IAA 2015

    • Online innovation tours
      Animated online tours of the exhibition grounds will be provided for topics focusing on cars and mobility. The exhibitor can take part in a virtual tour at the IAA website on one or more of these topics. A pop-up window allows exhibitors to present the company and the products, and to post product photos, graphics and videos etc. There is also a contact form that enables participants in these online tours to contact the exhibitor directly to ask questions or request an appointment.

    Detailed information on Communication Plus and the modules offered can be found at www.iaa-communicationplus.com.

    For further questions or in case you are interested please contact:
    Dr. Eberhard Roloff
    Internex Consultants + Communications
    Phone: +49 511 780-99966
    Email: info@internex.cc

    7. Promotion around the IAA-exhibition grounds (for exhibitors only)

    Diverse billboard, multimedia-based and interactive advertising possibilities available around the exhibition grounds can help you draw attention to your stand and products. Reach your target group by way of ad campaigns, flyer distribution at the parking areas, exclusive branding of all IAA parking garage tickets, or illuminated advertising along the central walkways of the exhibition grounds.

  • Download: Information incl. locations and prices
  • Should you have further questions or if you are interested in a customized quote, feel free to contact us:

    Anabell Condemi
    Key Account Manager Advertising Services
    Tel.: +49 (0)69/7575-6858
    Email: anabell.condemi@messefrankfurt.com

    Alexandra Jafari
    Project Manager Advertising Services
    Tel.: +49 (0)69/7575-6028
    Email: alexandra.jafari@messefrankfurt.com

    Fax: +49 69 7575-6462
    advertisingservices.messefrankfurt.com

    Please note that all other advertising activities have to take place on your own stand area and must not cause any obstructions and disturbances on aisles or adjacent stands. More information on this and other issues can be found in the „Organizational & Technical Regulations“.

    8. IAA-Sponsoring

    At the IAA it is possible to present your company, not only through the classical advertising media but also by means of exclusive sponsoring activities.

    The following sponsoring packages are available for all interested parties:

    1. Distributing giveaways or bags/trolleys to journalists
    2. IAA Social Network Lounge media data
    3. Branding of public WLAN-zones for visitors
    4. Cars for organizational purposes

    More information and the booking form can be found here.

    For further questions or in case you are interested please contact:
    Mrs. Katharina Schötz
    VDA
    Phone: +49 30 897842-205
    Email: schoetz@vda.de

    9. Sponsoring at New Mobility World

    Become an official partner of the New Mobility World 2017. You have the following options: NMW17 Partner, Format Partner and Media Night Partner.

    Further information you can find in the

  • NMW-Guide
  • If you have further questions or in case you are interested please contact the project office of the New Mobility World directly:

    Phone: +49 30 7262 19971
    Email: newmobilityworld@evenson.de

    10. IAA-Press conferences (for exhibitors only)

    Press conferences must be registered with the VDA. It is necessary to coordinate dates and times with the VDA in order to avoid overlapping with the press dates of other exhibitors. The VDA determines the timetable and will take exhibitor preferences into account. If you are planning a press conference, you can do this on the press days either in the CMF (Congress Center Messe Frankfurt) or on your stand.

    For further questions or in case you are interested please contact:
    Mr. Peter Mair
    VDA
    Phone: +49 30 897842-125
    Email: mair@vda.de

    The dates of the press conferences are put together by the organizer on the internet and in the bilingual German and English “Press brochure” (s. also Sponsoring). You can indicate a firm representative, who is shown in this brochure as the contact person, in the Contact Person for Journalists form by editing your catalog entry. This service is free of charge.

    11. IAA-Press boxes (for exhibitors only)

    Exhibitors may publish press information on the official website of the IAA Cars. The electronic press boxes will be accessible before the fair opens and will be regularly updated. The basic fee including press release is 270.00 € plus VAT. Each additional press release is 55.00 € plus VAT and each photograph costs 30.00 € plus VAT.
    Additionally, at the IAA press center (CMF) there are shelves for exhibitors to display in-house press information. The service is available beginning on the first press day (Sept. 12, 2017). VDA will charge 150.00 € plus VAT per press box.

    Further details can be found from mid may 2017 in the “Shop for Exhibitor Services”

    For further questions or in case you are interested please contact:
    Mrs. Ute Botterschulte
    VDA
    Phone: +49 30 897842-121
    Email: botterschulte@vda.de

    12. IAA-advertising materials for visitor promotion

    You can order advertising material for customer support and visitor promotion such as pins and posters from the Shop for Exhibitor Services. You will find the prices of the individual advertising material on the order form there. It is anticipated that the log-in information for the Shopf for Exhibitor Services, i.e. the required password, will be sent to the exhibitors automatically from the middle of May.

    You can order the following items:

    • Visitor Information Flyer
    • IAA poster
    • IAA pin
    • Guest tickets with individual designed imprint:
      Invite all your key customers, employees and visitors for an exhibition visit with an entrance ticket along with your logo/your design on the front. Use your individual designed imprint. The minimum order quantity is 5,000 pieces. Orders incl. coordination and approval possible until the end of July.

      For further questions or in case you are interested please contact:
      Mrs. Katharina Schötz
      VDA
      Phone: +49 30 897842-205
      Email: schoetz@vda.de

    13. IAA-Key-Visual-Download

    As exhibitor at the IAA you agreed to the exhibition conditions that you integrate the IAA Key Visual in your advertising activities. You can download the IAA-Key Visual free of charge from the beginning of March at the website iaa.de. You can use it for your trade fair communication. Please consider the explanation in the manual.

    For further questions please contact:
    Mrs. Sabine Steinhoff
    VDA
    Phone: +49 30 897842-133
    Email: steinhoff@vda.de

     

    Download IAA Key Visual (static)

    Download IAA Key Visual (animated)