You are interested in exhibiting at the 68th IAA Cars from September 12 to 22, 2019 in Frankfurt/Main.

We cordially invite you to use our website on the 68th IAA Cars for registering as an exhibitor. Our preparations are already running at full speed, so that we are looking forward to welcoming you soon to the IAA - not only on the internet but live on-site in Frankfurt/Main, too.

Bernhard Mattes,
President of the German Association of the Automotive Industry (VDA)

The IAA is organised by:

Verband der Automobilindustrie e. V. (VDA)
Behrenstr. 35
D-10117 Berlin

Postal address:
PO BOX 80462
D-10004 Berlin

Phone: +49 30 897842-0
Fax: +49 30 897842-600

Register now for the IAA!

Would you like to exhibit at the 68th IAA Cars in Frankfurt/Main from September 12 to 22, 2019? Register online today!

Registration for exhibitors

Always up-to-date

To help ensure the best possible preparations and a successful presentation at the IAA 2019, we have information here for exhibitors about the latest offers and the most important background material.

To the news section

Advertise at the IAA

On the internet, in print media or in cross-media uses, take advantage of the advertising options at the IAA Cars 2019 to showcase your company and products. Discover our many and varied offers for increasing your range and attracting more attention.

To the advertising options

IAA review

In our archive you have full access to the internet pages from the previous IAA Cars 2017 and the IAA Commercial Vehicles 2018, and can browse through all the highlights and impressions.

To the previous events

+ + + News for exhibitors + + +

Stand construction services and system stands from Fairconstruction

Benefit from the experience of the stand construction experts, who will show off your company and your products to their best advantage. Good planning, sophisticated logistics services and reliable partners – these are what you need for successful presentation at a trade show, and good reasons for teaming up with Fairconstruction.

Excellent contacts at the exhibition grounds and a large pool of experienced and proven service partners can help you overcome all kinds of challenges rapidly and efficiently.

Find more details about your options.

Updated version of the Organizational and Technical Regulations 2019 available

To support you best possible in the preparation of your trade show, we summarized all important information for organization, planning, stand building, logistics and handling.

The Organizational and Technical Regulations is the main reference work for all questions about organization and planning of the IAA.

  • Organizational and Technical Regulations incl. House Roules
  • New features as well as important notes and rules are marked with grey backgrounds. Please note the following points in particular:

    • information concerning the changed opening hours of the Press Days and the After Work Day on page 6
    • the additions of exhibitor passes and stand rental charges for the New Mobility World on page 8/9
    • information about the sale of vehicles during the event on page 10
    • the additions for holding evening events on page 17
    • the innovations about charging processes of electric vehicles on page 48
    • the changes of the service permits on page 59/60

    Please forward the regulations to the companies planning or building your stand.

    The shipment of a printed document will be possible from the beginning of 2019 upon request.

    Official application deadline for IAA Cars 2019

    Until December 14, 2018, you have the opportunity to register as an exhibitor for the IAA Cars (September 12 – 22, 2019) in Frankfurt/Main.

    The hall planning of all exhibitors which have applied so far will be started after the application deadline. Become part of the most important mobility event and present your products to a large and diverse audience.

    We look forward to your registration!

    Please use our online exhibitor registration form at:

    All information required for registration, such as stand rental charges, timetable, area map, exhibition conditions and the guidelines for first-time exhibitors can be found in our exhibitor area at

    If you have any questions you are welcome to turn to us:
    Phone: +49 (30) 897842-202 /-209 or e-mail:

    Your key to success as a supplier with the IAA

    As the traditionally largest category of exhibitors, suppliers are at the very core of the IAA. Supplier companies’ developers, purchasers, partners and customers meet every other year in Frankfurt. Use this opportunity to grow your reputation and connect with new customers, potential employees, journalists and specialists from OEMs on the global stage.

    Find out more about how you can optimally present yourself and why the IAA is the best networking platform for you in the IAA document for suppliers.

    2 + 2 Option
    Besides exhibiting for the full duration of the IAA, suppliers may also make use of the exclusive opportunity to present their products for only four days (both Press Days + both Trade Days), to reach key trade visitors and reduce expenses. For the 2 + 2 Option, a designated part of the exhibition area will be specifically reserved for suppliers.

    In the light of current events: Unofficial exhibitor directories

    Publishers of unofficial exhibitor directories target exhibitors in the run up to trade fairs, offering to provide them with entries in inferior, sub-standard online directories. Their terms may stipulate long-term obligations to pay several thousand euros – which are generally hidden in the fine print. Well-known examples are the directory "Expoguide" and the "International Fairs Directory". Letters and forms of these two online directories are shown here.

    As the organizer of the IAA Cars and IAA Commercial Vehicles and publisher of the catalogue of IAA exhibitors, the VDA points out that we have no contractual connections of any kind with any of these publishers.

    AUMA (Association of the German Trade Fair Industry) has been advising exhibitors concerned regarding unofficial exhibitor directories. AUMA has documented several hundred cases of unofficial entry offers for exhibitor directories. The information provided by AUMA aims to make exhibitors aware of the illicit activities of the publishers of unofficial directories and to provide assistance to the exhibitors concerned. We wish to draw your attention to the homepage of AUMA.

    The production and billing of your official and obligatory entry in the exhibitor directory and other trade fair media will be carried out by Messe Frankfurt Medien und Service GmbH. To edit your entry, please use the login data sent to you after the start of May 2019.

    IAA Cars 2019: Register now!

    From September 12 to 22, 2019 the IAA 2019 takes place in Frankfurt/Main. Secure your stand space now and use our online exhibitor registration form at

    We would like to invite you to be a part of the most important mobility event – and to present yourself in an international setting! You will find all necessary information for the preparation of your appearance and all presentation formats here.

    You will find more information aboute the IAA Cars 2019 here: