You are interested in exhibiting at the 68th IAA Cars from September 12 to 22, 2019 in Frankfurt/Main.

We cordially invite you to use our website on the 68th IAA Cars for registering as an exhibitor. Our preparations are already running at full speed, so that we are looking forward to welcoming you soon to the IAA - not only on the internet but live on-site in Frankfurt/Main, too.

Bernhard Mattes,
President of the German Association of the Automotive Industry (VDA)

The IAA is organised by:

Verband der Automobilindustrie e. V. (VDA)
Behrenstr. 35
D-10117 Berlin

Postal address:
PO BOX 80462
D-10004 Berlin

Phone: +49 30 897842-0
Fax: +49 30 897842-600

Register now for the IAA!

Would you like to exhibit at the 68th IAA Cars in Frankfurt/Main from September 12 to 22, 2019? Register online today!

Registration for exhibitors

Always up-to-date

To help ensure the best possible preparations and a successful presentation at the IAA 2019, we have information here for exhibitors about the latest offers and the most important background material.

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Advertise at the IAA

On the internet, in print media or in cross-media uses, take advantage of the advertising options at the IAA Cars 2019 to showcase your company and products. Discover our many and varied offers for increasing your range and attracting more attention.

To the advertising options

IAA review

In our archive you have full access to the internet pages from the previous IAA Cars 2017 and the IAA Commercial Vehicles 2018, and can browse through all the highlights and impressions.

To the previous events

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Save early booking discount for the IAA Cars 2019 until November 15, 2018!

The closing date for registrations with a 5 percent early booking discount is getting closer and closer. There are already numerous applications from exhibitors from Germany and abroad for the IAA Cars (September 12 to 22, 2019).

We would like to remind you that you still have the opportunity to take advantage of the early booking discount of 5 percent on the stand rent until November 15, 2018. Official application deadline will be on December 14, 2018, 24.00 h CET.

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In the light of current events: Unofficial exhibitor directories

Publishers of unofficial exhibitor directories target exhibitors in the run up to trade fairs, offering to provide them with entries in inferior, sub-standard online directories. Their terms may stipulate long-term obligations to pay several thousand euros – which are generally hidden in the fine print. Well-known examples are the directory "Expoguide" and the "International Fairs Directory". Letters and forms of these two online directories are shown here.

As the organizer of the IAA Cars and IAA Commercial Vehicles and publisher of the catalogue of IAA exhibitors, the VDA points out that we have no contractual connections of any kind with any of these publishers.

AUMA (Association of the German Trade Fair Industry) has been advising exhibitors concerned regarding unofficial exhibitor directories. AUMA has documented several hundred cases of unofficial entry offers for exhibitor directories. The information provided by AUMA aims to make exhibitors aware of the illicit activities of the publishers of unofficial directories and to provide assistance to the exhibitors concerned. We wish to draw your attention to the homepage of AUMA.

The production and billing of your official and obligatory entry in the exhibitor directory and other trade fair media will be carried out by Messe Frankfurt Medien und Service GmbH. To edit your entry, please use the login data sent to you after the start of May 2019.

IAA Cars 2019: Register now!

From September 12 to 22, 2019 the IAA 2019 takes place in Frankfurt/Main. Secure your stand space now and use our online exhibitor registration form at

We would like to invite you to be a part of the most important mobility event – and to present yourself in an international setting! You will find all necessary information for the preparation of your appearance and all presentation formats here.

You will find more information aboute the IAA Cars 2019 here: