Sep 13, 2019 Trade Event


Schedule 10:30 AM–02:00 PM
Hall CMF Stand Illusion III
The IAA-India-Day 2019 is taking place for the 12th time at the IAA and has established itself as an important industry meeting. In addition to insights into the Indian and German automotive industries, the IAA-India-Day 2019 offers a platform for contacts and cooperation.

VDA President Bernhard Mattes will welcome the guests, Günter Butschek, CEO of Tata Motors, and Martin Schwenk, CEO of Mercedes Benz India, will give a keynote address on the challenges and opportunities of the Indian market. A highlight of the event is the address of the Indian Minister of Heavy Industries & Enterprises, Mr. Arvind Sawant. In the subsequent panel discussion, top managers from the Indian automotive industry will share their assessments of current potentials and challenges. The IAA India Day will be moderated by Bernhard Steinrücke, Director General of IGCC and a proven insider of the Indian market.  The Indian government and the GIZ will also be represented. The IAA India Day is organised by the VDA and the Indian partner associations ACMA and SIAM in cooperation with the Indo-German Chamber of Commerce (IGCC).

At the end of the event there will be the traditional Indian lunch "Eat&Meet", this time supported by EAC Consulting. The India-Day offers the opportunity to exchange information and to network. GTAI will also be represented with an information booth (preliminary information for preparation under IAA India-Day.

Participation in the event is free of charge. To visit the IAA/Frankfurt Motor Show you need to purchase an IAA ticket.


Time Event
10.00 h Registration
Welcome Remarks
10.30 h Mr. Bernhard Mattes, President, German Association of the Automotive Industry (VDA)


10.40 h

Presentations of Suppliers and Manufacturers

“A German OEM in India - Opportunity in Diversity”
Mr. Martin Schwenk, CEO Mercedes Benz India

11.10 h Indian Market from a supplier perspective
Mr. Soumitra Bhattacharya, Managing Director Bosch Ltd & President Bosch Group in India
11.30 h Indian Market from an OEM perspective
Mr. Guenter Butschek, CEO Tata Motors

11.50 h

Address by Chief Guest
Mr. Arvind Sawant, Minister of Heavy Industries & Enterprises, Government of India

12.00 h “A strategic insight to India”
Mr. Bernhard Steinrücke, Director General IGCC

12.15 h

Panel Discussion on Future of Mobility and International Cooperation:
Moderated by Mr. Bernhard Steinrücke, Director General, IGCC


  • Mr. Rajan Wadhera, President SIAM
  • Mr. Sunjay Kapur, Vice President, ACMA
  • Mr. Dilip Chenoy, Secretary General, Federation of Indian Chambers of Commerce and Industry
  • Mr. Pravin Agrawal, Joint Secretary, Ministry of Heavy Industries, India, Co-Chair IGWG
13.10 h Introduction and publication of the GIZ and VDA study “Automotive and Component Trade with India: Insights on standards, homologation, and imports”
Mr. Torge Wolters, Project Manager, Global Project Quality Infrastructure, GIZ
13.20 h Presentation on Make in India Mittelstand Program
Embassy of India to the Federal Republic of Germany
13.30 h „Practical Cases of German Enterprises (Tier and OEM`s) in India in the context of market opportunities and regulatory aspects“  
Presented by Mr. Dietmar Kusch, Partner EAC Consulting and Mr. Vineet Martin (Managing Consultant EAC Mumbai)
14.00 h Closing and Eat & Meet: Indian Buffet Lunch – individual meetings with the Speakers

The Lunch is sponsored by EAC – Euro Asia Consulting PartG.

For questions regarding the organisation and content of the event please contact:

Mr. Marius Ochel, 49 30 897842-355; Mail: marius.ochel@vda.de