Would Bertha Benz drive an Apple Car?

Since Bertha Benz performed the first automobile long distance test drive successfully in 1888, a lot has changed in the automotive industry – both from the technologic perspective and from the client perspective. In this panel discussion, Prof. Dr. Marion Halfmann and Dr. Fehime Demir explain the role of the change of perspective in vehicle research and what innovations it has led to in the past, present and future.  Hosted by Prof. Dr. Alexander Preuss, Managing Partner Omnicom Media Group and presented by Women in Mobility (WiM), partner of IAA Conference.