What's better than more eco-friendly products? Fewer products produced overall! The inconvenient truth of the climate crisis might be that we need to rewire our concept of ownership in many parts of our life, including mobility. Shared mobility concepts have become increasingly common, but they still face many obstacles. How can we design for more trust and better incentivize consumers for shared mobility solutions? How can we make them economically feasible? And how can we avoid collateral negative consequences? In this panel discussion, we'll take a look at what it will take for us - as society, industry, and individuals - to truly embrace new concepts of ownership.