What the Future holds for Automotive Software

Sep 8, 2021 Conference

What the Future holds for Automotive Software

Schedule 05:00 PM–05:45 PM
Location Hall A3, Mobility Stage
  • Automotive
  • Electrification / Emission-free Mobility
Christoph Grote (SVP Digital Car BMW AG) and Patrick Brady (VP Android Automotive at Google) will exchange views on the future of automotive software. Together they will discuss the changing user expectations, the evolving importance of software for automotive services, and how companies in the automotive sector can tackle these new challenges. The automotive industry is facing a magnitude of change that has not been seen in a century. This change will be driven primarily by four mutually reinforcing trends, i.e., autonomous, connected, electric, and shared (ACES) vehicles. These will result in different user behaviors and mobility preferences, shifting value pools and innovative business models. All of these trends are enabled by the advancement of technology in electronics and software.