The Future of AR-utomotive: The Emergence of New Realities

Augmented Reality is one of the key technologies for the coming years and allows brands to create content that includes new layers of context, meaning, and emotion. With quality and user experience improving rapidly, 82% of people on Facebook and Instagram have already used AR. At the same time, 75% of business leaders say they are open to the use of AR. We will shed light on the evolution of AR on Facebook and Instagram and discuss industry-specific use and business cases.   Key Messages:   The future of AR is now. AR means business cases, marketing efficiency and is the creative playground.