Augmented Reality is one of the key technologies for the coming years and
allows brands to create content that includes new layers of context, meaning, and
emotion. With quality and user experience improving rapidly, 82% of people on
Facebook and Instagram have already used AR. At the same time, 75% of business
leaders say they are open to the use of AR. We will shed light on the evolution of AR on
Facebook and Instagram and discuss industry-specific use and business cases.
The future of AR is now. AR means business cases, marketing efficiency and is the creative playground.