The End of Automotive and the New Consumer Benchmark

Sep 9, 2021 Conference

The End of Automotive and the New Consumer Benchmark

Schedule 09:30 AM–09:45 AM
Location Hall B1, Vision Stage
  • Smart City / Urban Mobility
With consumerization and electrification on the rise and hence traditional value chains eroding, the automotive industry has an exciting opportunity. Christian Sobottka of HARMAN talks about this opportunity and how the a true consumer tech experience can be brought to the car to own this disruption and to stay competitive.